⚡ Analytics in France

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

France is a Western European country with a population of around 69 million people.

According to our statistics, web analytics tools are used on 45.5% of websites from France.

Statistics based on 125K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in France in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 69.4% share.
It is followed by Matomo with 16.6% and Cloudflare Web Analytics with 10.3%.

Google Analytics 69.4%
Matomo 16.6%
Cloudflare Web Analytics 10.3%
Jetpack Stats 6.7%
Hotjar 3.3%
Microsoft Clarity 2.9%
HubSpot Analytics 2.8%
MonsterInsights 2.8%
Plausible 1.2%
Metricool 0.8%
Adobe Analytics 0.8%
Yandex.Metrica 0.7%
Umami 0.6%
Statcounter 0.6%
Piwik PRO 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in France than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Matomo ^(-4)
5. Hotjar ^(-2)
7. HubSpot Analytics ^(-1)
8. MonsterInsights ^(-1)
9. Plausible ^(-9)
10. Metricool ^(-11)
11. Adobe Analytics ^(-3)
13. Umami ^(-28)
15. Piwik PRO ^(-29)
16. Clicky ^(-11)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 155 web analytics tools used on sites from France, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	69.4%
2	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	16.6%
3	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	10.3%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6.7%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3.3%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.9%
7	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	2.8%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.8%
9	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	1.2%
10	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	0.8%
11	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.8%
12	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.7%
13	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.6%
14	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.6%
15	Piwik PRO Wrocław, Poland A commercial fork with enterprise-level support and premium features. Free€10,995+/year	0.5%
16	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.4%
17	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.4%
18	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.4%
19	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.4%
20	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.4%
21	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.4%
22	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.3%
23	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.3%
24	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.3%
25	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 125,722 websites from France.
We currently track the presence of 191 web analytics tools across the web.
Of these, 155 were detected on websites from France.
Statistics were last calculated on August 10, 2026.
For more details, see our methodology and disclaimer.