MonsterInsights

MonsterInsights, West Palm Beach, Florida, United States

MonsterInsights is a WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

It offers real-time analytics, event and custom dimension tracking, affiliate and ads tracking, GDPR-compliant tracking tools with consent support, insights on audience demographics and behavior, and configuration wizards for easy setup of goals, funnels, and site search tracking.

According to our data, MonsterInsights is the 9th most popular web analytics tool on the web.
It has 2.9% of the web analytics market share and is detected on 1.4% of all websites.

It appears on 2.4% of all websites in Australia, 2.3% in Canada, and 2.2% in the United States.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

MonsterInsights is available in both free and paid versions.

Free version ✔️ Basic tracking
Plus
(EU Compliance add-on, enhanced reports) $99.50/year
Pro
(5 sites, eCommerce tracking) $199.50/year
Elite
(5 sites, WordPress Multisite support) $299.50/year

📊 Rankings and Market Share

🏆 MonsterInsights Awards

⚡ Sites Using MonsterInsights

We have data on 57,867 websites that use the MonsterInsights web analytics tool. Here is a list of some of the top ranked ones.

The highest rated site using MonsterInsights is iscorp.com.

#WebsiteRankCountryLanguage
1 iscorp.com #514 United States American English
2 clickpetroleoegas.com.br #2,971 Brazil Brazilian Portuguese
3 nou.edu.ng #3,162 Nigeria American English
4 naftemporiki.gr #3,331 Greece Greek
5 kingofshojo.com #4,886 American English
6 thenkiri.com #4,993 Netherlands American English
7 nme.com #5,491 United Kingdom British English
8 flhsmv.gov #6,234 United States English
9 unair.ac.id #6,377 Indonesia Indonesian
10 avclub.com #6,718 American English
11 thegatewaypundit.com #6,824 American English
12 ukm.my #6,849 Malaysia British English
13 lacounty.gov #7,233 United States American English
14 bluesoft.com.br #8,222 Brazil Brazilian Portuguese
15 kosmo.com.my #8,643 Malaysia Malay
16 rahap**n.com #10,316 American English
17 sonovinhasbr.com #10,433 Brazil Brazilian Portuguese
18 eroticmv.com #10,640 American English
19 arenascan.com #10,794 American English
20 stotranidhi.com #10,824 India Telugu

📈 Usage Statistics

Most of the sites that use MonsterInsights:

Most of the sites using MonsterInsights are from the United States and the United Kingdom.

  • United States 29.9%
  • United Kingdom 8.6%
  • Japan 4.9%
  • Spain 4.6%
  • Australia 4.2%
  • Canada 3.7%
  • Italy 3.6%
  • France 3.5%
  • Netherlands 3.1%
  • Other 33.9%

Most MonsterInsights users speak English, Spanish, or Japanese.

  • English 65.8%
  • Spanish 6.2%
  • Japanese 4.1%
  • French 3.6%
  • Italian 2.7%
  • Dutch 2.3%
  • Portuguese 2.1%
  • German 2.1%
  • Polish 1.3%
  • Other 9.8%

The MonsterInsights web analytics tool is especially popular on .com and .org top-level domains.

  • .com 47.2%
  • .org 11.8%
  • .co.uk 2.7%
  • .net 2.5%
  • .com.au 2.2%
  • .it 1.9%
  • .nl 1.8%
  • .ca 1.6%
  • .de 1.2%
  • Other 27.1%

The primary market segments for websites utilizing MonsterInsights include business, blogs and wiki, and marketing and merchandising.

  • Business 18.2%
  • Blogs/Wiki 12%
  • Marketing/Merchandising 10.7%
  • Education/Reference 7.1%
  • Non-Profit/Advocacy/NGO 5.7%
  • Entertainment 4.1%
  • Health 4%
  • Online Shopping 3.8%
  • Sports 3.6%
  • Other 30.8%

🧩 MonsterInsights Editions

The most popular edition of MonsterInsights is Premium, used by 9.5% of sites.

  • Premium 9.5%
  • Unknown 90.5%

🕵️ Similar Technologies

These are some of the best MonsterInsights alternatives.

RankName
3
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
33
Independent Analytics
Philadelphia, Pennsylvania, United States

A GDPR-friendly website analytics plugin made exclusively for WordPress.

Free$49+/year
50
SlimStat
Tallinn, Estonia

A WordPress plugin for tracking website analytics in real time.

Free$29/year
80
Koko Analytics
Nijmegen, Netherlands

A privacy-focused and lightweight analytics plugin for WordPress that provides self-hosted website statistics.

FreeOpen source€59/year
110
Open Web Analytics

An open-source web analytics platform designed as a self-hosted alternative to services such as Google Analytics.

FreeOpen source

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💬 Frequently Asked Questions

What is the company behind MonsterInsights?

MonsterInsights is owned by MonsterInsights LLC, headquartered in West Palm Beach, Florida, United States.

Can I use MonsterInsights for free?

Yes, there is a free version with limited functionality.

How much does MonsterInsights cost?

MonsterInsights is priced from $99.50 per year for the Plus plan.

Which country uses MonsterInsights the most?

The majority of MonsterInsights users are from the United States.

Who uses MonsterInsights?

According to our data, MonsterInsights is used on thousands of sites, including such established ones as iscorp.com, clickpetroleoegas.com.br, and nou.edu.ng.

Is MonsterInsights used on government websites?

Yes, for example, it is used by flhsmv.gov and lacounty.gov. In total, we found MonsterInsights on 55 government sites in the United States.

Do academic institutions use MonsterInsights?

Yes, quite a few! The most prominent of these are nou.edu.ng and unair.ac.id. In total, we know of 107 academic websites in the United States that use MonsterInsights.

How does MonsterInsights stack up against the competition?

MonsterInsights is a very popular web analytics tool, second only to 8 other web analytics tools we track.

What are the alternatives to MonsterInsights?

Alternatives and possible competitors to MonsterInsights may include SlimStat, Independent Analytics, and Jetpack Stats.

👉 See Also

🗃️ About This Data