⚡ Analytics in Croatia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Croatia is a Southeastern European country with a population of around 3.9 million people.

According to our statistics, web analytics tools are used on 50% of websites from Croatia.

Statistics based on 9K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Croatia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 83.5% share.
It is followed by Cloudflare Web Analytics with 17.9% and Jetpack Stats with 4.9%.

Google Analytics 83.5%
Cloudflare Web Analytics 17.9%
Jetpack Stats 4.9%
MonsterInsights 3%
Hotjar 2.8%
Microsoft Clarity 2.8%
Matomo 1.9%
Dotmetrics 1.3%
Statcounter 1%
Gemius 0.9%
HubSpot Analytics 0.9%
Independent Analytics 0.7%
Adobe Analytics 0.5%
Plausible 0.5%
Upscore 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Croatia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MonsterInsights ^(-5)
5. Hotjar ^(-2)
8. Dotmetrics ^(-110)
9. Statcounter ^(-6)
10. Gemius ^(-51)
12. Independent Analytics ^(-20)
15. Upscore ^(-146)
17. Clicky ^(-13)
18. Umami ^(-4)
20. Fathom ^(-15)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 86 web analytics tools used on sites from Croatia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	83.5%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	17.9%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	4.9%
4	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	2.8%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.8%
7	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.9%
8	Dotmetrics Zagreb, Croatia A big data site-centric audience measurement system that tracks user activity across websites and mobile applications to provide standardized metrics for publishers and advertisers. $$$	1.3%
9	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1%
10	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	0.9%
11	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	0.9%
12	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.7%
13	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.5%
14	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.5%
15	Upscore Hamburg, Germany A content intelligence platform that helps brands optimize digital content performance using data-driven insights. $$$	0.4%
16	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.4%
17	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.3%
18	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.3%
19	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.3%
20	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.2%
21	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.2%
22	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.2%
23	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	0.2%
24	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.2%
25	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 9,854 websites from Croatia.
We currently track the presence of 187 web analytics tools across the web.
Of these, 86 were detected on websites from Croatia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.