⚡ Analytics in Croatia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Croatia is a Southeastern European country with a population of around 3.9 million people.

According to our statistics, web analytics tools are used on 47.6% of websites from Croatia.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Croatia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 85.9% share.
It is followed by Cloudflare Web Analytics with 10.8% and Jetpack Stats with 5.6%.

Google Analytics 85.9%
Cloudflare Web Analytics 10.8%
Jetpack Stats 5.6%
MonsterInsights 3.5%
Hotjar 3.4%
Microsoft Clarity 2.2%
Matomo 1.9%
Gemius 1.5%
Dotmetrics 1.4%
Statcounter 1%
HubSpot Analytics 0.8%
Independent Analytics 0.7%
Adobe Analytics 0.6%
Upscore 0.5%
Yandex.Metrica 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Croatia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MonsterInsights ^(-4)
5. Hotjar ^(-2)
8. Gemius ^(-45)
9. Dotmetrics ^(-111)
10. Statcounter ^(-3)
12. Independent Analytics ^(-26)
13. Adobe Analytics ^(-1)
14. Upscore ^(-144)
16. Plausible ^(-3)
17. Zoho SalesIQ ^(-25)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 78 web analytics tools used on sites from Croatia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	85.9%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	10.8%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.6%
4	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.5%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	3.4%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.2%
7	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.9%
8	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	1.5%
9	Dotmetrics Zagreb, Croatia A big data site-centric audience measurement system that tracks user activity across websites and mobile applications to provide standardized metrics for publishers and advertisers. $$$	1.4%
10	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1%
11	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.8%
12	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.7%
13	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.6%
14	Upscore Hamburg, Germany A content intelligence platform that helps brands optimize digital content performance using data-driven insights. $$$	0.5%
15	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.4%
16	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.4%
17	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.3%
18	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.2%
19	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.2%
20	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.2%
21	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.2%
22	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.2%
23	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.2%
24	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.2%
25	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,076 websites from Croatia.
We currently track the presence of 191 web analytics tools across the web.
Of these, 78 were detected on websites from Croatia.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.