⚡ Analytics in Serbia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Serbia is a Southeastern European country with a population of around 6.7 million people.

According to our statistics, web analytics tools are used on 54% of websites from Serbia.

Statistics based on 10K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Serbia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 83.8% share.
It is followed by Cloudflare Web Analytics with 18.3% and Jetpack Stats with 5.2%.

Google Analytics 83.8%
Cloudflare Web Analytics 18.3%
Jetpack Stats 5.2%
MonsterInsights 4.1%
Microsoft Clarity 2.6%
Gemius 1.7%
Hotjar 1.5%
Yandex.Metrica 1.4%
Statcounter 0.9%
Matomo 0.9%
Adobe Analytics 0.9%
HubSpot Analytics 0.6%
Lucky Orange 0.3%
Plausible 0.3%
Independent Analytics 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Serbia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MonsterInsights ^(-5)
6. Gemius ^(-55)
9. Statcounter ^(-6)
11. Adobe Analytics ^(-2)
13. Lucky Orange ^(-14)
15. Independent Analytics ^(-17)
16. Gauges ^(-13)
17. Ahrefs Web Analytics ^(-1)
18. SlimStat ^(-31)
19. Flag Counter ^(-58)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 83 web analytics tools used on sites from Serbia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	83.8%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	18.3%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.2%
4	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	4.1%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.6%
6	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	1.7%
7	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.5%
8	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	1.4%
9	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.9%
10	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.9%
11	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.9%
12	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	0.6%
13	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.3%
14	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.3%
15	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.3%
16	Gauges San Francisco, California, United States A real-time web analytics software that tracks website visits based on location, referrer, and landing page. $6+/month	0.2%
17	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.2%
18	SlimStat Tallinn, Estonia A WordPress plugin for tracking website analytics in real time. Free$29/year	0.2%
19	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.2%
20	Twipla Berg, Germany A privacy-focused website intelligence platform that combines website statistics, visitor behavior analytics, and visitor feedback tools. Free$12.99+/month	0.2%
21	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.2%
22	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.2%
23	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.1%
24	Dotmetrics Zagreb, Croatia A big data site-centric audience measurement system that tracks user activity across websites and mobile applications to provide standardized metrics for publishers and advertisers. $$$	0.1%
25	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.1%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 10,048 websites from Serbia.
We currently track the presence of 187 web analytics tools across the web.
Of these, 83 were detected on websites from Serbia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.