HubSpot Analytics

HubSpot, Cambridge, Massachusetts, United States

HubSpot Analytics is a marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels.

It uses multiple attribution models, links website interactions such as page views and form submissions to identified CRM contacts, and provides attribution reports that show which sources, content, and interactions generated contacts, deals, and revenue.

According to our data, HubSpot Analytics is the 8th most popular web analytics tool on the web.
It has 3.4% of the web analytics market share and is detected on 1.7% of all websites.

Statistics based on 3.8M+ analyzed websites. About this data

💸 Pricing

HubSpot Analytics is available in both free and paid versions.

Marketing Hub
Free version ✔️ 2 users
Starter
(1K contacts) $10+/seat/month
Professional
(3 seats, 2K contacts) $890/month
Enterprise
(5 seats, 10K contacts) $3,600/month

📊 Rankings and Market Share

🏆 HubSpot Analytics Awards

⚡ Sites Using HubSpot Analytics

We have data on 64,266 websites that use the HubSpot Analytics tool. Here is a list of some of the top ranked ones.

The highest rated site using HubSpot Analytics is bitly.com.

#WebsiteRankCountryLanguage
1 bitly.com #17 United States American English
2 who.int #88 English
3 sourceforge.net #97 American English
4 wise.com #231 United Kingdom American English
5 note.com #247 Japan Japanese
6 hubspot.com #289 United States English
7 spaggiari.eu #670 Italy Italian
8 livechat.com #1,023 United States American English
9 gupy.io #1,061 Brazil Brazilian Portuguese
10 klaviyo.com #1,195 United States American English
11 freewheel.com #1,253 United States American English
12 publishingconcepts.com #1,308 English
13 visualcapitalist.com #1,389 Canada American English
14 netlify.com #1,419 United States English
15 bibliocommons.com #1,442 English
16 wilma.fi #1,464 Finland Finnish
17 flaticon.com #1,470 Spain English
18 panasonic.com #1,490 United States English
19 experian.com #1,556 United States American English
20 starlink.com #1,563 English

📈 Usage Statistics

Most of the sites that use HubSpot Analytics:

Most of the sites using HubSpot Analytics are from the United States, the United Kingdom, and Australia.

  • United States 39.8%
  • United Kingdom 10.2%
  • Australia 5.1%
  • Germany 4.3%
  • France 3.6%
  • Canada 3.3%
  • Netherlands 3%
  • Spain 2.7%
  • Japan 2.6%
  • Other 25.4%

Most HubSpot Analytics users speak English, Spanish, or German.

  • English 79%
  • Spanish 4.5%
  • German 3.1%
  • French 2.8%
  • Japanese 1.9%
  • Dutch 1.6%
  • Portuguese 1.5%
  • Italian 1.3%
  • Finnish 0.6%
  • Other 3.7%

The HubSpot Analytics tool is especially popular on .com top-level domains.

  • .com 61.2%
  • .org 4.4%
  • .co.uk 2.8%
  • .com.au 2.6%
  • .io 2.2%
  • .de 1.7%
  • .net 1.5%
  • .ai 1.3%
  • .co 1.2%
  • Other 21.1%

The primary market segments for websites utilizing HubSpot Analytics include business, marketing and merchandising, and Internet services.

  • Business 40.1%
  • Marketing/Merchandising 9.2%
  • Internet Services 8.9%
  • Software/Hardware 6.7%
  • Education/Reference 5.5%
  • Online Shopping 4.3%
  • Health 3.3%
  • Finance/Banking 3.1%
  • Real Estate 2.7%
  • Other 16.2%

🕵️ Similar Technologies

These are some of the best HubSpot Analytics alternatives.

RankName
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
4
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
7
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
39
Mixpanel
San Francisco, California, United States

A real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.

Free$140+/month
46
Amplitude
San Francisco, California, United States

A product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.

Free$49+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind HubSpot Analytics?

HubSpot Analytics is owned by HubSpot, Inc., headquartered in Cambridge, Massachusetts, United States.

Does HubSpot Analytics offer a free plan?

Yes, there is a free version with limited functionality.

How much does it cost?

HubSpot Analytics is priced from $10 per seat per month for the Starter plan.

Does HubSpot Analytics offer a free trial?

Yes, HubSpot Analytics provides a 14-day free trial that allows users to test its full functionality at no cost.

Which country uses HubSpot Analytics the most?

The majority of HubSpot Analytics users are from the United States.

Who uses HubSpot Analytics?

According to our data, HubSpot Analytics is used on thousands of sites, including such established ones as bitly.com, who.int, and sourceforge.net.

Is HubSpot Analytics used on government websites?

Overall, we found HubSpot Analytics on 14 government sites in the United States.

Do academic institutions use HubSpot Analytics?

Yes, quite a few! In total, we know of 207 academic websites in the United States that use HubSpot Analytics.

How does HubSpot Analytics compare to its competitors?

HubSpot Analytics is a very popular web analytics tool, second only to 7 other web analytics tools we track.

What are the alternatives to HubSpot Analytics?

Alternatives and possible competitors to HubSpot Analytics may include Mixpanel, Amplitude, and Google Analytics.

👉 See Also

🗃️ About This Data