HubSpot Analytics

HubSpot, Cambridge, Massachusetts, United States

HubSpot Analytics is a marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels.

It uses multiple attribution models, links website interactions such as page views and form submissions to identified CRM contacts, and provides attribution reports that show which sources, content, and interactions generated contacts, deals, and revenue.

According to our data, HubSpot Analytics is the 8th most popular web analytics tool on the web.
It has 3.3% of the web analytics market share and is detected on 1.6% of all websites.

It appears on 3% of all websites in the United States, 3% in Australia, and 2.7% in the United Kingdom.

Statistics based on 4M+ analyzed websites. About this data

💸 Pricing

HubSpot Analytics is available in both free and paid versions.

Marketing Hub
Free version ✔️ 2 users
Starter
(1K contacts) $10+/seat/month
Professional
(3 seats, 2K contacts) $890/month
Enterprise
(5 seats, 10K contacts) $3,600/month

📊 Rankings and Market Share

🏆 HubSpot Analytics Awards

⚡ Sites Using HubSpot Analytics

We have data on 65,441 websites that use the HubSpot Analytics tool. Here is a list of some of the top ranked ones.

The highest rated site using HubSpot Analytics is bitly.com.

#WebsiteRankCountryLanguage
1 bitly.com #37 United States American English
2 netlify.com #153 United States English
3 sourceforge.net #231 United States English
4 note.com #271 Japan Japanese
5 hubspot.com #275 United States English
6 livechat.com #465 United States American English
7 wise.com #527 United Kingdom American English
8 webnode.com #539 Switzerland English
9 spaggiari.eu #631 Italy Italian
10 jwx.com #998 United States English
11 gupy.io #1,053 Brazil Brazilian Portuguese
12 liftoff.ai #1,068 American English
13 flaticon.com #1,117 Spain English
14 freewheel.com #1,177 United States American English
15 gitbook.com #1,203 United States American English
16 amplify.com #1,282 United States American English
17 blackboard.com #1,318 English
18 larksuite.com #1,320 China English
19 sectigo.com #1,347 United States English
20 tiendanube.com #1,353 Argentina Spanish

📈 Usage Statistics

Most of the sites that use HubSpot Analytics:

Most of the sites using HubSpot Analytics are from the United States, the United Kingdom, and Australia.

  • United States 39.6%
  • United Kingdom 10.2%
  • Australia 5.2%
  • Germany 4.5%
  • France 3.7%
  • Canada 3.3%
  • Netherlands 2.9%
  • Spain 2.7%
  • Japan 2.6%
  • Other 25.3%

Most HubSpot Analytics users speak English, Spanish, or German.

  • English 79%
  • Spanish 4.5%
  • German 3.2%
  • French 2.8%
  • Japanese 1.9%
  • Dutch 1.6%
  • Portuguese 1.5%
  • Italian 1.3%
  • Finnish 0.6%
  • Other 3.6%

The HubSpot Analytics tool is especially popular on .com top-level domains.

  • .com 61.2%
  • .org 4.4%
  • .co.uk 2.8%
  • .com.au 2.7%
  • .io 2.2%
  • .de 1.7%
  • .net 1.5%
  • .co 1.2%
  • .nl 1.1%
  • Other 21.2%

The primary market segments for websites utilizing HubSpot Analytics include business, marketing and merchandising, and Internet services.

  • Business 40.1%
  • Marketing/Merchandising 9.2%
  • Internet Services 8.9%
  • Software/Hardware 6.7%
  • Education/Reference 5.5%
  • Online Shopping 4.4%
  • Health 3.3%
  • Finance/Banking 3.1%
  • Real Estate 2.7%
  • Other 16.1%

🕵️ Similar Technologies

These are some of the best HubSpot Analytics alternatives.

RankName
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
4
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
7
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
39
Mixpanel
San Francisco, California, United States

A real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.

Free$140+/month
47
Amplitude
San Francisco, California, United States

A product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis.

Free$49+/month

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind HubSpot Analytics?

HubSpot Analytics is owned by HubSpot, Inc., headquartered in Cambridge, Massachusetts, United States.

Does HubSpot Analytics offer a free plan?

Yes, there is a free version with limited functionality.

How much does it cost?

HubSpot Analytics is priced from $10 per seat per month for the Starter plan.

Does HubSpot Analytics offer a free trial?

Yes, it provides a free trial for 14 days, so you can test it before committing.

Which country uses HubSpot Analytics the most?

The majority of HubSpot Analytics users are from the United States.

Who uses HubSpot Analytics?

According to our data, HubSpot Analytics is used on thousands of sites, including such established ones as bitly.com, netlify.com, and sourceforge.net.

Is HubSpot Analytics used on government websites?

Overall, we found HubSpot Analytics on 14 government sites in the United States.

Do academic institutions use HubSpot Analytics?

Yes, quite a few! In total, we know of 209 academic websites in the United States that use HubSpot Analytics.

How does HubSpot Analytics compare to its competitors?

HubSpot Analytics is a very popular web analytics tool, second only to 7 other web analytics tools we track.

What are the alternatives to HubSpot Analytics?

Alternatives and possible competitors to HubSpot Analytics may include Mixpanel, Amplitude, and Google Analytics.

👉 See Also

🗃️ About This Data