🆚 HubSpot Analytics vs. PostHog

Type

Web analytics tool
Web analytics tool

About

HubSpot Analytics is a marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels.

It uses multiple attribution models, links website interactions such as page views and form submissions to identified CRM contacts, and provides attribution reports that show which sources, content, and interactions generated contacts, deals, and revenue.

PostHog is an open-source product analytics platform available as a self-hosted deployment or managed cloud service.

It offers event and funnel analytics, retention and cohort analysis, session recording and heatmaps, feature flags and A/B testing, customizable dashboards, plugins, and data export to data warehouses such as BigQuery and Snowflake.

Headquarters

Cambridge, Massachusetts, United States
San Francisco, California, United States

Website

Pricing

Marketing Hub
Free version ✔️ 2 users
Starter
(1K contacts)
$10+/seat/month
Professional
(3 seats, 2K contacts)
$890/month
Enterprise
(5 seats, 10K contacts)
$3,600/month
Free version ✔️ Open source
PostHog Cloud
Free tier ✔️ 1M events, 5K session recordings
Usage based (after 1M free events) $0.00005-/event
Enterprise $2,000+/month

Categories

Analytics › Rank #8
Analytics › Rank #34
A/B Testing › Rank #4
Feature Management › Rank #2

Popularity

Determined by the number of sites using each technology.

The HubSpot Analytics tool is 11 times more popular than PostHog.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

HubSpot Analytics is more popular in the United States, the United Kingdom, and Australia, while PostHog is more popular in the Faroe Islands and Sao Tome and Principe.
United States
United Kingdom
Australia
Germany
France
Canada
Netherlands
Spain
Japan
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

HubSpot Analytics is more popular than PostHog in all market segments.
Business
Marketing/Merchandising
Internet Services
Software/Hardware
Education/Reference
Online Shopping
Health
Finance/Banking
Real Estate
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,016
#2,242
View more ➝

See also

🗃️ About This Data