🆚 Hotjar vs. HubSpot Analytics
- 📈 Hotjar is slightly more popular than HubSpot Analytics.
- 🌍 Hotjar is more popular in the United Kingdom, Australia, and the Netherlands.
- 🌎 HubSpot Analytics is more popular in the United States, Japan, and Finland.
HotjarType
About
Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.
It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.
HubSpot Analytics is a marketing analytics platform integrated with 
HubSpot CRM that measures website activity, campaign performance, and marketing channels.
It uses multiple attribution models, links website interactions such as page views and form submissions to identified CRM contacts, and provides attribution reports that show which sources, content, and interactions generated contacts, deals, and revenue.
Headquarters
Pricing
(7K+ sessions) $49+/month
(1M+ sessions) Custom
(1K contacts) $10+/seat/month
(3 seats, 2K contacts) $890/month
(5 seats, 10K contacts) $3,600/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Conversion Optimization category.
- 🥇 Most popular in the United Kingdom in the Conversion Optimization category.
- 🥇 Most popular in the Netherlands in the Conversion Optimization category.
- 🥇 Most popular in Australia in the Conversion Optimization category.
- 🥇 Most popular in Germany in the Conversion Optimization category.
- ⭐ 4th most popular in Finland in the Analytics category.
- ⭐ 4th most popular in Norway in the Analytics category.
- ⭐ 5th most popular in the United States in the Analytics category.
- ⭐ 5th most popular in Australia in the Analytics category.
- ⭐ 5th most popular in New Zealand in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.