⚡ Analytics in New Zealand

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our statistics, web analytics tools are used on 50.3% of websites from New Zealand.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in New Zealand in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 80.7% share.
It is followed by Cloudflare Web Analytics with 10.6% and Hotjar with 7.7%.

Google Analytics 80.7%
Cloudflare Web Analytics 10.6%
Hotjar 7.7%
Jetpack Stats 7.2%
Microsoft Clarity 4.9%
HubSpot Analytics 4.8%
MonsterInsights 3.3%
Matomo 2.3%
Crazy Egg 1.3%
Snowplow 1.3%
Gauges 1.1%
VWO 0.9%
Adobe Analytics 0.8%
Statcounter 0.7%
Lucky Orange 0.7%

🚀 Highlights

Here is a list of the top tools that are more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Hotjar ^(-4)
5. Microsoft Clarity ^(-1)
6. HubSpot Analytics ^(-3)
7. MonsterInsights ^(-1)
9. Crazy Egg ^(-13)
10. Snowplow ^(-3)
11. Gauges ^(-17)
12. VWO ^(-5)
13. Adobe Analytics ^(-1)
15. Lucky Orange ^(-14)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 107 web analytics tools used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	80.7%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	10.6%
3	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	7.7%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.2%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4.9%
6	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	4.8%
7	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.3%
8	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.3%
9	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	1.3%
10	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	1.3%
11	Gauges San Francisco, California, United States A real-time web analytics software that tracks website visits based on location, referrer, and landing page. $6+/month	1.1%
12	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.9%
13	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.8%
14	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.7%
15	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.7%
16	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.6%
17	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.6%
18	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	0.5%
19	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	0.5%
20	Acquia Web Governance Boston, Massachusetts, United States A website governance and accessibility platform that scans, audits, and optimizes digital content to ensure compliance, quality, and user experience. $$$	0.5%
21	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.4%
22	WPMU Analytics Melbourne, Australia A WordPress solution that tracks page views, traffic sources, top pages and bounce rate. $36+/year	0.3%
23	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.3%
24	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	0.3%
25	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,239 websites from New Zealand.
We currently track the presence of 191 web analytics tools across the web.
Of these, 107 were detected on websites from New Zealand.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.