⚡ Analytics in Israel

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Israel is a Western Asian country with a population of over 9.8 million people.

According to our statistics, web analytics tools are used on 55.5% of websites from Israel.

Statistics based on 13K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Israel in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 78.6% share.
It is followed by Cloudflare Web Analytics with 20.7% and Hotjar with 7%.

Google Analytics 78.6%
Cloudflare Web Analytics 20.7%
Hotjar 7%
Jetpack Stats 5.4%
Microsoft Clarity 5.3%
MonsterInsights 2.7%
HubSpot Analytics 2%
Yandex.Metrica 1.6%
Matomo 1.2%
Statcounter 0.7%
Lucky Orange 0.6%
VWO 0.5%
Smartlook 0.5%
AppsFlyer 0.4%
Ahrefs Web Analytics 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Israel than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Hotjar ^(-4)
5. Microsoft Clarity ^(-1)
6. MonsterInsights ^(-2)
7. HubSpot Analytics ^(-2)
10. Statcounter ^(-2)
11. Lucky Orange ^(-18)
12. VWO ^(-5)
13. Smartlook ^(-24)
14. AppsFlyer ^(-32)
15. Ahrefs Web Analytics ^(-12)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 103 web analytics tools used on sites from Israel, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	78.6%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	20.7%
3	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	7%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.4%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	5.3%
6	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.7%
7	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	2%
8	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	1.6%
9	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.2%
10	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.7%
11	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.6%
12	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.5%
13	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.5%
14	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.4%
15	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.4%
16	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.3%
17	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.3%
18	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	0.3%
19	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.3%
20	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	0.3%
21	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.3%
22	Twik Tel Aviv, Israel A platform that provides self-learning analytics and leverages AI to automatically personalize websites and increase conversions. Free$79+/month	0.3%
23	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.2%
24	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	0.2%
25	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 13,029 websites from Israel.
We currently track the presence of 191 web analytics tools across the web.
Of these, 103 were detected on websites from Israel.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.