Fullstory
FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.
It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.
According to our data, Fullstory ranks 60th among the web analytics tools we track.
It has 0.1% of the web analytics market share and is detected on 0.06% of all websites.
- 🏠 Website
- 👨👩👦👦 Community
💸 Pricing
Fullstory is available in both free and paid versions.
📊 Rankings and Market Share
- Analytics
- Rank: 60
- Market share: 0.1%
🏆 Fullstory Awards
- ⬆️ 31st most popular in Australia in the Analytics category.
- ⬆️ 37th most popular in the United States in the Analytics category.
- ⬆️ 43rd most popular in Canada in the Analytics category.
- ⬆️ 51st most popular in the United Kingdom in the Analytics category.
- ⬆️ 57th most popular in Germany in the Analytics category.
⚡ Sites Using Fullstory
We have data on 2,505 websites that use the Fullstory web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Fullstory is 
github.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | github.com |
#14 | United States | English |
| 2 | #148 | Brazil | Brazilian Portuguese | |
| 3 |  walmart.com |
#185 | United States | American English |
| 4 | #318 | Argentina | Mexican Spanish | |
| 5 |  mercadolibre.com.ar |
#327 | Uruguay | Spanish |
| 6 |  trendyol.com |
#373 | Turkey | Turkish |
| 7 | #482 | United States | American English | |
| 8 | #628 | India | English | |
| 9 | #1,096 | United States | English | |
| 10 | #1,642 | Chile | Spanish | |
| 11 | #1,687 | English | ||
| 12 | #1,983 | Argentina | Spanish | |
| 13 | #2,320 | English | ||
| 14 |  cash.app |
#2,449 | United States | English |
| 15 | #2,453 | Brazil | Brazilian Portuguese | |
| 16 |  poshmark.com |
#2,520 | United States | English |
| 17 | #2,787 | United States | American English | |
| 18 | #2,810 | Russia | Russian | |
| 19 | #2,980 | United States | English | |
| 20 |  snap.com |
#3,001 | United States | English |
📈 Usage Statistics
Most of the sites that use Fullstory:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Fullstory are from the United States, the United Kingdom, and Australia.
- United States 53.9%
- United Kingdom 8.1%
- Australia 5.6%
- Germany 3.3%
- Canada 3%
- Spain 1.8%
- France 1.5%
- Italy 1.5%
- India 1.5%
- Other 19.8%
Most Fullstory users speak English or Spanish.
- English 84.8%
- Spanish 3.4%
- German 1.7%
- French 1.3%
- Portuguese 1.1%
- Italian 1%
- Dutch 0.8%
- Hebrew 0.7%
- Polish 0.6%
- Other 4.6%
The Fullstory web analytics tool is especially popular on .com top-level domains.
- .com 64.9%
- .org 3.5%
- .com.au 3.2%
- .co.uk 2.9%
- .io 1.8%
- .ca 1.5%
- .net 1.3%
- .de 1%
- .es 0.9%
- Other 19%
The primary market segments for websites utilizing Fullstory include business, marketing and merchandising, and online shopping.
- Business 21.7%
- Marketing/Merchandising 16.4%
- Online Shopping 14%
- Travel 6.1%
- Internet Services 5.1%
- Health 4.6%
- Fashion/Beauty 3.9%
- Finance/Banking 3.7%
- Education/Reference 3.5%
- Other 21%
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💬 Frequently Asked Questions
Where is Fullstory from?
Fullstory is from Atlanta, Georgia, United States.
Does Fullstory offer a free plan?
Yes, there is a free version with limited functionality.
What is the price of Fullstory?
The pricing starts at $14,000 per year.
Does Fullstory offer a free trial?
Yes, Fullstory provides a 14-day free trial that allows users to test its full functionality at no cost.
Which country uses Fullstory the most?
The majority of Fullstory users are from the United States.
Who uses Fullstory?
According to our data, Fullstory is used on thousands of sites, including such established ones as github.com, mercadolivre.com.br, and
walmart.com.
Do academic institutions use Fullstory?
Yes. Overall, we know of 4 academic websites in the United States that use Fullstory.
How does Fullstory stack up against the competition?
Fullstory is a moderately popular web analytics tool, ranking ahead of 128 other web analytics tools we track.
What are the alternatives to Fullstory?
Alternatives and possible competitors to Fullstory may include 
Quantum Metric, 
Microsoft Clarity, and 
Hotjar.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.