🆚 Fullstory vs. Statcounter

Type

Web analytics tool
Web analytics tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Statcounter is a real-time web analytics service that tracks and reports on website visitor activity and behavior.

It provides a live visitor feed showing individual navigation paths and system details, traffic source and location breakdowns, a visitor map, and session replay and heatmaps on paid plans.

Headquarters

Atlanta, Georgia, United States
Dublin, Ireland

Website

Pricing

Free version ✔️ 30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans $14,000+/year
Free version ✔️ 500 most recent pageviews only, no heatmaps or session replays
Premium
100K+ pageviews $9+/month
100K+ pageviews, 1K+ session replays $18+/month
Premium Plus (+ heatmaps)
100K+ pageviews $19+/month
100K+ pageviews, 1K+ session replays $28+/month

Categories

Analytics › Rank #60
Analytics › Rank #15

Popularity

Determined by the number of sites using each technology.

The Statcounter web analytics tool is 6 times more popular than Fullstory.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Statcounter is more popular in the United States, the United Kingdom, and the Netherlands, while Fullstory is more popular in Costa Rica and Jersey.
United States
United Kingdom
Netherlands
India
Canada
Australia
Brazil
Spain
Germany
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

Statcounter is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while Fullstory is more commonly used on travel, health, and fashion and beauty sites.
Business
Marketing/Merchandising
Blogs/Wiki
Online Shopping
Education/Reference
Internet Services
Entertainment
Software/Hardware
Sports
General News

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
uncen.org
#5,094
zaiim.com
#5,224
#5,301
View more ➝

See also

🗃️ About This Data