🆚 Fullstory vs. VWO

Type

Web analytics tool
Web analytics tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

Atlanta, Georgia, United States
Delhi, India

Website

Pricing

Free version ✔️ 30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans $14,000+/year
Free version ❌Free 30-day trial
VWO Insights $2,064+/year
VWO Testing $4,068+/year
VWO Personalize $3,828+/year

Categories

Analytics › Rank #60
Analytics › Rank #16
Conversion Optimization › Rank #2
A/B Testing › Rank #1
Personalization › Rank #2
Feature Management › Rank #1

Popularity

Determined by the number of sites using each technology.

The VWO web analytics tool is 5 times more popular than Fullstory.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

VWO is more popular in the United States, the United Kingdom, and the Netherlands, while Fullstory is more popular in Moldova and Jersey.
United States
United Kingdom
Netherlands
Germany
Australia
Canada
Brazil
Spain
Japan
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

VWO is more popular than Fullstory in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Health
Software/Hardware
Travel
Finance/Banking
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
dlsite.com
#409
View more ➝

See also

🗃️ About This Data