🆚 Fullstory vs. VWO
- 📈 VWO is five times more popular than Fullstory.
- 🌎 VWO is more popular in the United States, the United Kingdom, and the Netherlands.
- 🌍 Fullstory is more popular in Moldova and Jersey.
Type
About
FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.
It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.
VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.
It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⬆️ 31st most popular in Australia in the Analytics category.
- ⬆️ 36th most popular in the United States in the Analytics category.
- ⬆️ 44th most popular in Canada in the Analytics category.
- ⬆️ 51st most popular in the United Kingdom in the Analytics category.
- ⬆️ 56th most popular in Germany in the Analytics category.
- 🥇 Most popular in the United States in the Feature Management category.
- 🥇 Most popular in the United Kingdom in the Feature Management category.
- 🥇 Most popular in the United Kingdom in the A/B Testing category.
- 🥇 Most popular in the Netherlands in the Feature Management category.
- 🥇 Most popular in the Netherlands in the A/B Testing category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,816,146 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.


