⚡ Feature Management in the United Kingdom

Feature management software helps development and product teams control the release of new features, run experiments, and adjust functionality for different user groups — all without changing the underlying codebase. This approach enables faster updates, safer rollouts, and more accurate testing of user behavior and performance.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our research, feature management software is used on 1.1% of websites from the United Kingdom.

Statistics based on 160K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top feature management software in the United Kingdom in 2026, based on market share.

The most popular is VWO, which dominates the market with an overwhelming 53.5% share.
It is followed by Optimizely with 14.9% and AB Tasty with 11.1%.

VWO 53.5%
Optimizely 14.9%
AB Tasty 11.1%
Amplitude 10.1%
PostHog 9.1%
Airship 3.4%
LaunchDarkly 1.8%
Kameleoon 1.5%
Statsig 1%

🚀 Highlights

Here is a list of the top solutions that is more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

3. AB Tasty ^(-2)
6. Airship ^(-3)

✨ Best Feature Management Software

Below is a more detailed list of 9 feature management software solutions used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	53.5%
2	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	14.9%
3	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	11.1%
4	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	10.1%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	9.1%
6	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	3.4%
7	LaunchDarkly Oakland, California, United States A feature management and experimentation platform that leverages feature flags to help teams deploy and continuously manage code in real time. Free$$$	1.8%
8	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.5%
9	Statsig Bellevue, Washington, United States A product development platform that brings together experimentation, feature flags, analytics, and session replays. Free$150+/month	1%

👉 See Also

🌎 Feature Management in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 160,968 websites from the United Kingdom.
We currently track the presence of 10 feature management software solutions across the web.
Of these, 9 were detected on websites from the United Kingdom.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.