⚡ Analytics in Bulgaria

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our statistics, web analytics tools are used on 53.9% of websites from Bulgaria.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Bulgaria in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 77.8% share.
It is followed by Cloudflare Web Analytics with 25.2% and Jetpack Stats with 3.4%.

Google Analytics 77.8%
Cloudflare Web Analytics 25.2%
Jetpack Stats 3.4%
Microsoft Clarity 3.1%
Hotjar 2.7%
Yandex.Metrica 2.4%
Gemius 2.3%
MonsterInsights 2.3%
Statcounter 1.9%
Matomo 1.8%
Adobe Analytics 1.1%
HubSpot Analytics 1%
Histats 0.8%
Quantcast 0.6%
Ahrefs Web Analytics 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Hotjar ^(-2)
7. Gemius ^(-54)
8. MonsterInsights ^(-1)
9. Statcounter ^(-6)
11. Adobe Analytics ^(-2)
13. Histats ^(-6)
14. Quantcast ^(-7)
15. Ahrefs Web Analytics ^(-3)
16. Clicky ^(-14)
19. Triple Whale ^(-7)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 88 web analytics tools used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	77.8%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	25.2%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	3.4%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.1%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	2.7%
6	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	2.4%
7	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	2.3%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.3%
9	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.9%
10	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.8%
11	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	1.1%
12	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	1%
13	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.8%
14	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.6%
15	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.4%
16	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.4%
17	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.3%
18	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.3%
19	Triple Whale Columbus, Ohio, United States A cloud-based, AI-powered analytics, reporting, and attribution platform for e-commerce businesses that centralizes marketing, customer, and commerce data. Free$549+/month	0.2%
20	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.2%
21	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.2%
22	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.2%
23	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.2%
24	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.1%
25	Smartlook San Jose, California, United States A product analytics platform owned by Cisco offering session recordings, heatmaps, and event tracking, which is scheduled to shut down in 2027. Free$55+/month	0.1%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,299 websites from Bulgaria.
We currently track the presence of 187 web analytics tools across the web.
Of these, 88 were detected on websites from Bulgaria.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.