⚡ Analytics in Romania

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Romania is a Southeastern European country with a population of around 19 million people.

According to our statistics, web analytics tools are used on 57.4% of websites from Romania.

Statistics based on 18K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Romania in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 79.4% share.
It is followed by Cloudflare Web Analytics with 23.5% and Jetpack Stats with 7%.

Google Analytics 79.4%
Cloudflare Web Analytics 23.5%
Jetpack Stats 7%
Hotjar 5%
Microsoft Clarity 3.5%
MonsterInsights 2.5%
Statcounter 1.7%
Piano 1.7%
Matomo 1.5%
HubSpot Analytics 1.2%
Yandex.Metrica 0.9%
Adobe Analytics 0.9%
Ahrefs Web Analytics 0.8%
Gemius 0.6%
Independent Analytics 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Romania than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Hotjar ^(-3)
6. MonsterInsights ^(-3)
7. Statcounter ^(-8)
8. Piano ^(-51)
12. Adobe Analytics ^(-1)
13. Ahrefs Web Analytics ^(-5)
14. Gemius ^(-47)
15. Independent Analytics ^(-17)
17. Histats ^(-2)
18. Twipla ^(-38)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 106 web analytics tools used on sites from Romania, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	79.4%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	23.5%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	5%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.5%
6	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.5%
7	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.7%
8	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	1.7%
9	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.5%
10	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	1.2%
11	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.9%
12	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.9%
13	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.8%
14	Gemius Warsaw, Poland Provides easy-to-use, powerful analytical tools for online media planning and optimization of online advertising campaigns. 3,042 PLN+/month	0.6%
15	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.4%
16	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.4%
17	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.4%
18	Twipla Berg, Germany A privacy-focused website intelligence platform that combines website statistics, visitor behavior analytics, and visitor feedback tools. Free$12.99+/month	0.4%
19	Smartlook San Jose, California, United States A product analytics platform owned by Cisco offering session recordings, heatmaps, and event tracking, which is scheduled to shut down in 2027. Free$55+/month	0.3%
20	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.3%
21	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.3%
22	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.3%
23	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.3%
24	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.3%
25	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 18,357 websites from Romania.
We currently track the presence of 187 web analytics tools across the web.
Of these, 106 were detected on websites from Romania.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.