🆚 Fullstory vs. PostHog

Type

Web analytics tool
Web analytics tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

PostHog is an open-source product analytics platform available as a self-hosted deployment or managed cloud service.

It offers event and funnel analytics, retention and cohort analysis, session recording and heatmaps, feature flags and A/B testing, customizable dashboards, plugins, and data export to data warehouses such as BigQuery and Snowflake.

Headquarters

Atlanta, Georgia, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️ 30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans $14,000+/year
Free version ✔️ Open source
PostHog Cloud
Free tier ✔️ 1M events, 5K session recordings
Usage based (after 1M free events) $0.00005-/event
Enterprise $2,000+/month

Categories

Analytics › Rank #60
Analytics › Rank #33
A/B Testing › Rank #4
Feature Management › Rank #2

Popularity

Determined by the number of sites using each technology.

The PostHog web analytics tool is 2.4 times more popular than Fullstory.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

PostHog is more popular in the United States, the United Kingdom, and Germany, while Fullstory is more popular in Israel, the Philippines, and Thailand.
United States
United Kingdom
Germany
Australia
Canada
Netherlands
India
France
Spain
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

PostHog is more popular among sites focused on business, marketing and merchandising, and online shopping, while Fullstory is more commonly used on travel, fashion and beauty, and sports sites.
Business
Marketing/Merchandising
Online Shopping
Internet Services
Software/Hardware
Education/Reference
Travel
Health
Real Estate
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,950
#2,463
View more ➝

See also

🗃️ About This Data