⚡ Feature Management in India

Feature management software helps development and product teams control the release of new features, run experiments, and adjust functionality for different user groups — all without changing the underlying codebase. This approach enables faster updates, safer rollouts, and more accurate testing of user behavior and performance.

India is a South Asian country with a population of over 1.4 billion people.

According to our research, feature management software is used on 0.4% of websites from India.

Statistics based on 68K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top feature management software in India in 2026, based on market share.

The most popular is VWO with an impressive share of 43.8%, followed by Amplitude with 30.8% and PostHog with 22.1%.

VWO 43.8%
Amplitude 30.8%
PostHog 22.1%
Optimizely 3%
Statsig 1%
AB Tasty 0.7%
Kameleoon 0.7%
Airship 0.3%
LaunchDarkly 0.3%

🚀 Highlights

Here is a list of the top solutions that is more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Amplitude ^(-2)
5. Statsig ^(-3)
8. Airship ^(-1)

✨ Best Feature Management Software

Below is a more detailed list of 9 feature management software solutions used on sites from India, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	43.8%
2	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	30.8%
3	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	22.1%
4	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	3%
5	Statsig Bellevue, Washington, United States A product development platform that brings together experimentation, feature flags, analytics, and session replays. Free$150+/month	1%
6	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.7%
7	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	0.7%
8	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.3%
9	LaunchDarkly Oakland, California, United States A feature management and experimentation platform that leverages feature flags to help teams deploy and continuously manage code in real time. Free$$$	0.3%

👉 See Also

🌎 Feature Management in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 68,644 websites from India.
We currently track the presence of 10 feature management software solutions across the web.
Of these, 9 were detected on websites from India.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.