⚡ Analytics in Costa Rica

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Costa Rica is a Central American country with a population of over 5.2 million people.

According to our statistics, web analytics tools are used on 54.9% of websites from Costa Rica.

Statistics based on 1K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Costa Rica in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 75.1% share.
It is followed by Cloudflare Web Analytics with 23.1% and Microsoft Clarity with 6.8%.

Google Analytics 75.1%
Cloudflare Web Analytics 23.1%
Microsoft Clarity 6.8%
Jetpack Stats 6.4%
HubSpot Analytics 5.9%
Hotjar 5.7%
Metricool 4.3%
MonsterInsights 3.3%
Matomo 1.6%
Zoho SalesIQ 1.1%
Crazy Egg 0.9%
Snowplow 0.9%
Adobe Analytics 0.8%
Ahrefs Web Analytics 0.6%
Clicky 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Costa Rica than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Microsoft Clarity ^(-1)
5. HubSpot Analytics ^(-3)
6. Hotjar ^(-1)
7. Metricool ^(-13)
8. MonsterInsights ^(-1)
10. Zoho SalesIQ ^(-35)
11. Crazy Egg ^(-12)
14. Ahrefs Web Analytics ^(-4)
15. Clicky ^(-15)
16. Contentsquare ^(-22)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 64 web analytics tools used on sites from Costa Rica, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	75.1%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	23.1%
3	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	6.8%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6.4%
5	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	5.9%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	5.7%
7	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	4.3%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.3%
9	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.6%
10	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	1.1%
11	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.9%
12	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.9%
13	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.8%
14	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.6%
15	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.5%
16	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.5%
17	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.5%
18	Smartlook San Jose, California, United States A product analytics platform owned by Cisco offering session recordings, heatmaps, and event tracking, which is scheduled to shut down in 2027. Free$55+/month	0.4%
19	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.4%
20	Medallia San Francisco, California, United States A customer experience management platform that helps companies listen, understand, and take action on employee feedback. $20,000+/year	0.4%
21	Fullstory Atlanta, Georgia, United States A behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps. Free$14,000+/year	0.4%
22	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.3%
23	Open Web Analytics An open-source web analytics platform designed as a self-hosted alternative to services such as Google Analytics. FreeOpen source	0.3%
24	Tinybird New York, United States A managed, serverless, real-time analytics backend service built on ClickHouse that helps developers collect, process, and share data through APIs. Free$25+/month	0.3%
25	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.3%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 1,751 websites from Costa Rica.
We currently track the presence of 187 web analytics tools across the web.
Of these, 64 were detected on websites from Costa Rica.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.