⚡ Analytics in Mexico

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Mexico is a North American country with a population of over 129 million people.

According to our statistics, web analytics tools are used on 50.8% of websites from Mexico.

Statistics based on 17K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Mexico in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 73.1% share.
It is followed by Cloudflare Web Analytics with 21.2% and Jetpack Stats with 8.3%.

Google Analytics 73.1%
Cloudflare Web Analytics 21.2%
Jetpack Stats 8.3%
Microsoft Clarity 7.4%
Hotjar 6.1%
HubSpot Analytics 5.6%
Metricool 4%
MonsterInsights 3.5%
Comscore 1.4%
Matomo 1.3%
Snowplow 0.9%
Crazy Egg 0.8%
Adobe Analytics 0.8%
VWO 0.7%
Ahrefs Web Analytics 0.7%

🚀 Highlights

Here is a list of the top tools that are more popular in Mexico than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Hotjar ^(-2)
6. HubSpot Analytics ^(-2)
7. Metricool ^(-13)
8. MonsterInsights ^(-1)
9. Comscore ^(-16)
12. Crazy Egg ^(-11)
14. VWO ^(-2)
15. Ahrefs Web Analytics ^(-3)
18. Lucky Orange ^(-9)
19. Zoho SalesIQ ^(-26)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 115 web analytics tools used on sites from Mexico, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	73.1%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	21.2%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	8.3%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	7.4%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	6.1%
6	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	5.6%
7	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	4%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.5%
9	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	1.4%
10	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.3%
11	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.9%
12	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.8%
13	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.8%
14	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.7%
15	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.7%
16	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.7%
17	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.7%
18	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.6%
19	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.5%
20	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.5%
21	Mixpanel San Francisco, California, United States A real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications. Free$140+/month	0.4%
22	Twipla Berg, Germany A privacy-focused website intelligence platform that combines website statistics, visitor behavior analytics, and visitor feedback tools. Free$12.99+/month	0.4%
23	Amplitude San Francisco, California, United States A product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis. Free$49+/month	0.4%
24	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.4%
25	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 17,242 websites from Mexico.
We currently track the presence of 187 web analytics tools across the web.
Of these, 115 were detected on websites from Mexico.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.