⚡ Analytics in Panama

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Panama is a Central American country with a population of over 4.5 million people.

According to our statistics, web analytics tools are used on 43.8% of websites from Panama.

Statistics based on 1K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Panama in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 75.2% share.
It is followed by Cloudflare Web Analytics with 16.9% and Hotjar with 6.4%.

🚀 Highlights

Here is a list of the top tools that are more popular in Panama than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 54 web analytics tools used on sites from Panama, ranked by their market share.

RankNameMarket share
1
Google Analytics
Mountain View, California, United States

A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

Free$50,000+/year
2
Cloudflare Web Analytics
San Francisco, California, United States

A free, lightweight, privacy-first analytics and performance metrics service.

Free$25+/month
3
Hotjar
St. Julian's, Malta

A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

Free$49+/month
4
Jetpack Stats
San Francisco, California, United States

A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard.

Free$8.33+/month
5
Microsoft Clarity
Redmond, Washington, United States

A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

Free
6
Metricool
Madrid, Spain

A social media management and analytics tool that allows you to analyze, schedule, and manage social media content.

Free$22+/month
7
MonsterInsights
West Palm Beach, Florida, United States

A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

Free$99.50+/year
8
HubSpot Analytics
Cambridge, Massachusetts, United States

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Free$20+/seat/month
9
Adobe Analytics
San Jose, California, United States

An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

$37,500+/year
10
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
11
Statcounter
Dublin, Ireland

A real-time web analytics service that tracks and reports on website visitor activity and behavior.

Free$9+/month
12
Yandex.Metrica
Moscow, Russia

A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.

Free300,000 RUB+/month
13
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
14
Zoho PageSense
Chennai, India

A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests.

$20+/month
15
Lucky Orange
Overland Park, Kansas, United States

A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys.

Free$39+/month
16
Baidu Analytics
Beijing, China

Baidu's web analytics platform called "Baidu Tongji".

Free$$$
17
Zoho SalesIQ
Chennai, India

A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts.

Free$10+/user/month
18
Chartbeat
New York, United States

A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content.

$7,000+/year
19
Smartlook
San Jose, California, United States

An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Free$55+/month
20
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
21
Ahrefs Web Analytics
Singapore

A privacy-friendly solution that allows you to track website usage in real time.

Free$20+/month
22
Independent Analytics
Philadelphia, Pennsylvania, United States

A GDPR-friendly website analytics plugin made exclusively for WordPress.

Free$54+/year
23
Nosto
Helsinki, Finland

An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce Cloud, Shopware, BigCommerce, and VTEX Commerce Platform to deliver personalized shopping experiences.

$$$
24
Medallia
San Francisco, California, United States

A customer experience management platform that helps companies listen, understand, and take action on employee feedback.

$20,000+/year
25
Plausible
Tartu, Estonia

A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

FreeOpen source$9+/month

👉 See Also

🗃️ About This Data