⚡ Analytics in Panama

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Panama is a Central American country with a population of over 4.5 million people.

According to our statistics, web analytics tools are used on 51% of websites from Panama.

Statistics based on 1K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Panama in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with a substantial 73.7% share.
It is followed by Cloudflare Web Analytics with 25.8% and Jetpack Stats with 5.6%.

Google Analytics 73.7%
Cloudflare Web Analytics 25.8%
Jetpack Stats 5.6%
Microsoft Clarity 5.5%
Hotjar 5.5%
Metricool 5.3%
HubSpot Analytics 3.6%
MonsterInsights 3.1%
Adobe Analytics 2.2%
Matomo 1.7%
Snowplow 1.4%
Yandex.Metrica 0.9%
Plausible 0.7%
Zoho PageSense 0.7%
Ahrefs Web Analytics 0.7%

🚀 Highlights

Here is a list of the top tools that are more popular in Panama than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Hotjar ^(-2)
6. Metricool ^(-14)
7. HubSpot Analytics ^(-1)
8. MonsterInsights ^(-1)
9. Adobe Analytics ^(-4)
13. Plausible ^(-1)
14. Zoho PageSense ^(-39)
15. Ahrefs Web Analytics ^(-3)
16. Zoho SalesIQ ^(-29)
19. Quantcast ^(-2)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 54 web analytics tools used on sites from Panama, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	73.7%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	25.8%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.6%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	5.5%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	5.5%
6	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	5.3%
7	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	3.6%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.1%
9	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	2.2%
10	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.7%
11	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	1.4%
12	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.9%
13	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.7%
14	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.7%
15	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.7%
16	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.7%
17	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.5%
18	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.5%
19	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.5%
20	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.5%
21	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.5%
22	Baidu Analytics Beijing, China Baidu's web analytics platform called "Baidu Tongji". Free$$$	0.5%
23	Medallia San Francisco, California, United States A customer experience management platform that helps companies listen, understand, and take action on employee feedback. $20,000+/year	0.3%
24	Fathom Victoria, British Columbia, Canada A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic. FreeOpen source$15+/month	0.3%
25	Smartlook San Jose, California, United States A product analytics platform owned by Cisco offering session recordings, heatmaps, and event tracking, which is scheduled to shut down in 2027. Free$55+/month	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 1,147 websites from Panama.
We currently track the presence of 187 web analytics tools across the web.
Of these, 54 were detected on websites from Panama.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.