⚡ Analytics in Colombia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Colombia is a South American country with a population of over 52 million people.

According to our statistics, web analytics tools are used on 54.9% of websites from Colombia.

Statistics based on 6K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Colombia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 74% share.
It is followed by Cloudflare Web Analytics with 12.5% and Microsoft Clarity with 9.2%.

Google Analytics 74%
Cloudflare Web Analytics 12.5%
Microsoft Clarity 9.2%
Hotjar 8.8%
Jetpack Stats 7.6%
Metricool 6.9%
HubSpot Analytics 5.5%
Matomo 4.4%
MonsterInsights 3.9%
Adobe Analytics 0.8%
Comscore 0.8%
Lucky Orange 0.7%
Smartlook 0.7%
VWO 0.7%
Yandex.Metrica 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Microsoft Clarity ^(-3)
4. Hotjar ^(-3)
6. Metricool ^(-15)
7. HubSpot Analytics ^(-2)
10. Adobe Analytics ^(-4)
11. Comscore ^(-15)
12. Lucky Orange ^(-17)
13. Smartlook ^(-24)
14. VWO ^(-3)
17. Twipla ^(-45)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 83 web analytics tools used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	74%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	12.5%
3	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	9.2%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	8.8%
5	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.6%
6	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	6.9%
7	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	5.5%
8	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	4.4%
9	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.9%
10	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.8%
11	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.8%
12	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.7%
13	Smartlook San Jose, California, United States An all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels. Free$55+/month	0.7%
14	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.7%
15	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.6%
16	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.5%
17	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.5%
18	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.5%
19	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	0.4%
20	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	0.3%
21	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.3%
22	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.3%
23	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.3%
24	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.3%
25	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 6,320 websites from Colombia.
We currently track the presence of 191 web analytics tools across the web.
Of these, 83 were detected on websites from Colombia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.