🆚 Google Analytics vs. MonsterInsights
- 📈 Google Analytics is much more popular than MonsterInsights.
- 🌍 Google Analytics is more popular in all countries.
MonsterInsightsType
About
Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
MonsterInsights is a 
WordPress plugin that integrates 
Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.
It offers real-time analytics, event and custom dimension tracking, affiliate and ads tracking, GDPR-compliant tracking tools with consent support, insights on audience demographics and behavior, and configuration wizards for easy setup of goals, funnels, and site search tracking.
Headquarters
analytics.google.comPricing
(EU Compliance add-on, enhanced reports)$99.50/year
(5 sites, eCommerce tracking)$199.50/year
(5 sites, WordPress Multisite support)$299.50/year
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in Spain in the Analytics category.
- 🥉 Third most popular in South Africa in the Analytics category.
- ⭐ 4th most popular in Canada in the Analytics category.
- ⭐ 4th most popular in Greece in the Analytics category.
- ⭐ 4th most popular in Malaysia in the Analytics category.
- ⭐ 4th most popular in Serbia in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Microsoft Clarity
Hotjar
HubSpot Analytics
Jetpack Stats
Independent Analytics
IpMeta🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.