⚡ Analytics in South Africa

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

South Africa is an African country with a population of over 60 million people.

According to our statistics, web analytics tools are used on 50% of websites from South Africa.

Statistics based on 19K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in South Africa in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 82% share.
It is followed by Cloudflare Web Analytics with 14.7% and MonsterInsights with 7.8%.

Google Analytics 82%
Cloudflare Web Analytics 14.7%
MonsterInsights 7.8%
Jetpack Stats 7.2%
Microsoft Clarity 5.2%
Hotjar 4.3%
HubSpot Analytics 2.8%
Matomo 2.7%
Statcounter 0.8%
Adobe Analytics 0.7%
Metricool 0.7%
Zoho PageSense 0.7%
Snowplow 0.7%
Independent Analytics 0.6%
Ahrefs Web Analytics 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in South Africa than worldwide.
Differences between global and country rankings are shown in parentheses.

3. MonsterInsights ^(-6)
6. Hotjar ^(-1)
7. HubSpot Analytics ^(-1)
9. Statcounter ^(-6)
10. Adobe Analytics ^(-3)
11. Metricool ^(-9)
12. Zoho PageSense ^(-41)
14. Independent Analytics ^(-18)
15. Ahrefs Web Analytics ^(-3)
16. Clicky ^(-14)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 104 web analytics tools used on sites from South Africa, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	82%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	14.7%
3	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	7.8%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.2%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	5.2%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	4.3%
7	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	2.8%
8	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.7%
9	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.8%
10	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.7%
11	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	0.7%
12	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.7%
13	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$37,500/year	0.7%
14	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.6%
15	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.6%
16	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.5%
17	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.5%
18	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.4%
19	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.4%
20	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.4%
21	Gauges San Francisco, California, United States A real-time web analytics software that tracks website visits based on location, referrer, and landing page. $6+/month	0.4%
22	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	0.4%
23	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.4%
24	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	0.3%
25	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 19,949 websites from South Africa.
We currently track the presence of 188 web analytics tools across the web.
Of these, 104 were detected on websites from South Africa.
Statistics were last calculated on September 27, 2026.
For more details, see our methodology and disclaimer.