⚡ Analytics in South Africa

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

South Africa is an African country with a population of over 60 million people.

According to our statistics, web analytics tools are used on 44.1% of websites from South Africa.

Statistics based on 18K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in South Africa in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 81.4% share.
It is followed by Jetpack Stats with 9.7% and MonsterInsights with 8.9%.

Google Analytics 81.4%
Jetpack Stats 9.7%
MonsterInsights 8.9%
Cloudflare Web Analytics 8.9%
Hotjar 4.7%
Microsoft Clarity 4.7%
HubSpot Analytics 3%
Matomo 2.8%
Statcounter 0.8%
Snowplow 0.8%
Adobe Analytics 0.7%
Metricool 0.6%
Zoho SalesIQ 0.6%
Clicky 0.5%
51.LA 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in South Africa than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Jetpack Stats ^(-1)
3. MonsterInsights ^(-5)
5. Hotjar ^(-2)
7. HubSpot Analytics ^(-2)
9. Statcounter ^(-4)
10. Snowplow ^(-2)
11. Adobe Analytics ^(-3)
12. Metricool ^(-9)
13. Zoho SalesIQ ^(-29)
14. Clicky ^(-12)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 102 web analytics tools used on sites from South Africa, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	81.4%
2	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	9.7%
3	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	8.9%
4	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	8.9%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	4.7%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4.7%
7	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	3%
8	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.8%
9	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.8%
10	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.8%
11	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.7%
12	Metricool Madrid, Spain A social media management and analytics tool that allows you to analyze, schedule, and manage social media content. Free$22+/month	0.6%
13	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.6%
14	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.5%
15	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	0.5%
16	Baidu Analytics Beijing, China Baidu's web analytics platform called "Baidu Tongji". Free$$$	0.5%
17	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.5%
18	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.5%
19	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.4%
20	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.4%
21	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.4%
22	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.4%
23	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.4%
24	WPMU Analytics Melbourne, Australia A WordPress solution that tracks page views, traffic sources, top pages and bounce rate. $36+/year	0.3%
25	Gauges San Francisco, California, United States A real-time web analytics software that tracks website visits based on location, referrer, and landing page. $6+/month	0.3%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 18,477 websites from South Africa.
We currently track the presence of 191 web analytics tools across the web.
Of these, 102 were detected on websites from South Africa.
Statistics were last calculated on May 9, 2026.
For more details, see our methodology and disclaimer.