⚡ Analytics in Japan

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Japan is an East Asian country with a population of around 125 million people.

According to our statistics, web analytics tools are used on 53.3% of websites from Japan.

Statistics based on 201K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Japan in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 89.9% share.
It is followed by Jetpack Stats with 6.3% and Microsoft Clarity with 5%.

Google Analytics 89.9%
Jetpack Stats 6.3%
Microsoft Clarity 5%
Cloudflare Web Analytics 4.1%
Quantcast 4%
Nakanohito 2.6%
MonsterInsights 2.2%
HubSpot Analytics 1.2%
SlimStat 1.1%
Ptengine 1%
Matomo 0.9%
AD EBiS 0.3%
VWO 0.3%
Hotjar 0.3%
Karte 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Jetpack Stats ^(-1)
3. Microsoft Clarity ^(-1)
5. Quantcast ^(-16)
6. Nakanohito ^(-46)
7. MonsterInsights ^(-2)
9. SlimStat ^(-40)
10. Ptengine ^(-62)
12. AD EBiS ^(-113)
13. VWO ^(-3)
15. Karte ^(-113)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 129 web analytics tools used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	89.9%
2	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	6.3%
3	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	5%
4	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	4.1%
5	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	4%
6	Nakanohito Tokyo, Japan Free website analytics service from Japan. Free	2.6%
7	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	2.2%
8	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	1.2%
9	SlimStat Tallinn, Estonia A WordPress plugin for tracking website analytics in real time. Free$29/year	1.1%
10	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	1%
11	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.9%
12	AD EBiS Osaka, Japan A Japanese marketing effectiveness measurement platform. $$$	0.3%
13	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.3%
14	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	0.3%
15	Karte Tokyo, Japan A real-time, customer-centric analytics and action tool from Japan.	0.3%
16	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.2%
17	i2i Tokyo, Japan A Japanese visitor analytics service. Free¥0.001+	0.2%
18	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.2%
19	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	0.2%
20	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	0.2%
21	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	0.2%
22	FC2 Analyzer Las Vegas, Nevada, United States A web analytics service from FC2, Inc., that was discontinued in June 2025. FreeLegacy	0.2%
23	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	0.1%
24	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.1%
25	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.1%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 201,040 websites from Japan.
We currently track the presence of 188 web analytics tools across the web.
Of these, 129 were detected on websites from Japan.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.