⚡ Analytics in China

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

China is an East Asian country with a population of around 1.4 billion people.

According to our statistics, web analytics tools are used on 39.7% of websites from China.

Statistics based on 83K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in China in 2026, based on market share.

The most popular is Baidu Analytics with an impressive share of 50%, followed by 51.LA with 21.9% and Google Analytics with 19.5%.

Baidu Analytics 50%
51.LA 21.9%
Google Analytics 19.5%
Umeng+ 16.8%
Cloudflare Web Analytics 8.3%
Histats 3.2%
Matomo 2.1%
Microsoft Clarity 1.5%
Jetpack Stats 0.7%
Hotjar 0.6%
Yandex.Metrica 0.4%
Umami 0.3%
HubSpot Analytics 0.3%
Statcounter 0.2%
MonsterInsights 0.2%

🚀 Highlights

Here is a list of the top tools that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Baidu Analytics ^(-9)
2. 51.LA ^(-13)
4. Umeng+ ^(-20)
6. Histats ^(-10)
12. Umami ^(-33)
17. Lucky Orange ^(-11)
19. Ahrefs Web Analytics ^(-8)
20. Leadfeeder ^(-13)
21. W3Counter ^(-71)
22. Ptengine ^(-59)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 121 web analytics tools used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Baidu Analytics Beijing, China Baidu's web analytics platform called "Baidu Tongji". Free$$$	50%
2	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	21.9%
3	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	19.5%
4	Umeng+ Hangzhou, China A Chinese analytics platform that provides mobile app and website tracking services. Free819 CNY+/year	16.8%
5	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	8.3%
6	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	3.2%
7	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.1%
8	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	1.5%
9	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	0.7%
10	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	0.6%
11	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.4%
12	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.3%
13	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.3%
14	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.2%
15	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	0.2%
16	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.2%
17	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.1%
18	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.1%
19	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.1%
20	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.08%
21	W3Counter Cary, North Carolina, United States Real-time tracking of web statistics, including visitor activity, top posts, top referrers, searches, and locations. Free$5+/month	0.08%
22	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	0.08%
23	My Live Chat North York, Ontario, Canada A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic. Free$15+/month	0.08%
24	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.07%
25	LiveInternet Moscow, Russia A Russian web analytics and website rating service. Free	0.07%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 83,567 websites from China.
We currently track the presence of 191 web analytics tools across the web.
Of these, 121 were detected on websites from China.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.