⚡ Analytics in Korea

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Korea is an East Asian country with a population of around 52 million people.

According to our statistics, web analytics tools are used on 47.8% of websites from Korea.

Statistics based on 26K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Korea in 2026, based on market share.

The most popular is Google Analytics with an impressive share of 61.3%, followed by Naver Analytics with 55.2% and AceCounter with 5.6%.

Google Analytics 61.3%
Naver Analytics 55.2%
AceCounter 5.6%
Cloudflare Web Analytics 4.7%
Beusable 2.8%
Microsoft Clarity 2.6%
Logger 2.4%
Jetpack Stats 2.3%
Mirae Log Analysis 2.3%
IFDO 1.7%
Hotjar 1.2%
Cafe24 Weblog 0.7%
RealClick 0.7%
Matomo 0.6%
MonsterInsights 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Naver Analytics ^(-22)
3. AceCounter ^(-82)
5. Beusable ^(-103)
7. Logger ^(-111)
9. Mirae Log Analysis ^(-114)
10. IFDO ^(-124)
12. Cafe24 Weblog ^(-154)
13. RealClick ^(-154)
16. AD Insight ^(-160)
17. AppsFlyer ^(-29)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 97 web analytics tools used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	61.3%
2	Naver Analytics Seongnam, Korea A Korean-based web analytics service. Free	55.2%
3	AceCounter Seongnam, Korea A Korean web analytics service.	5.6%
4	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	4.7%
5	Beusable Seongnam, Korea A Korean UX intelligence tool that offers visualized customer journeys and heatmaps. Free$300+/month	2.8%
6	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.6%
7	Logger Seoul, Korea A Korean web analytics service. 8,000 KRW+/month	2.4%
8	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	2.3%
9	Mirae Log Analysis Seoul, Korea A Korean web analytics service.	2.3%
10	IFDO Seoul, Korea A Korean analytics and marketing automation service. 480,000 KRW+/year	1.7%
11	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.2%
12	Cafe24 Weblog	0.7%
13	RealClick A Korean online marketing insights platform.	0.7%
14	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.6%
15	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	0.5%
16	AD Insight An advertising analytics solution from the Korean platform eMnet.	0.4%
17	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.4%
18	Airbridge San Francisco, California, United States A universal marketing measurement and attribution platform that tracks and attributes user actions across web and mobile app journeys. Free$$$	0.4%
19	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	0.4%
20	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.3%
21	SlimStat Tallinn, Estonia A WordPress plugin for tracking website analytics in real time. Free$29/year	0.3%
22	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	0.3%
23	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.3%
24	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	0.2%
25	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 26,361 websites from Korea.
We currently track the presence of 191 web analytics tools across the web.
Of these, 97 were detected on websites from Korea.
Statistics were last calculated on April 14, 2026.
For more details, see our methodology and disclaimer.