⚡ Analytics in Hong Kong

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Hong Kong is an East Asian special administrative region of China with a population of around 7.5 million people.

According to our statistics, web analytics tools are used on 35.7% of websites from Hong Kong.

Statistics based on 18K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Hong Kong in 2026, based on market share.

The most popular is Google Analytics with an impressive share of 46.4%, followed by 51.LA with 26.6% and Baidu Analytics with 20.5%.

Google Analytics 46.4%
51.LA 26.6%
Baidu Analytics 20.5%
Cloudflare Web Analytics 10.3%
Umeng+ 10.2%
Jetpack Stats 3%
Matomo 2.4%
Microsoft Clarity 2.2%
Hotjar 1.7%
MonsterInsights 1.4%
HubSpot Analytics 1.1%
Histats 0.9%
Adobe Analytics 0.7%
Statcounter 0.6%
Comscore 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Hong Kong than worldwide.
Differences between global and country rankings are shown in parentheses.

2. 51.LA ^(-13)
3. Baidu Analytics ^(-7)
5. Umeng+ ^(-18)
12. Histats ^(-4)
13. Adobe Analytics ^(-1)
15. Comscore ^(-11)
18. Plausible ^(-1)
20. Optimizely ^(-16)
21. Clicky ^(-4)
24. LiveRamp ^(-20)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 100 web analytics tools used on sites from Hong Kong, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	46.4%
2	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	26.6%
3	Baidu Analytics Beijing, China Baidu's web analytics platform called "Baidu Tongji". Free$$$	20.5%
4	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	10.3%
5	Umeng+ Hangzhou, China A Chinese analytics platform that provides mobile app and website tracking services. Free819 CNY+/year	10.2%
6	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	3%
7	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	2.4%
8	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	2.2%
9	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.7%
10	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	1.4%
11	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	1.1%
12	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.9%
13	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.7%
14	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.6%
15	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	0.6%
16	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.5%
17	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.3%
18	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option. FreeOpen source$9+/month	0.3%
19	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.3%
20	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.3%
21	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.3%
22	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.3%
23	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.3%
24	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	0.2%
25	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 18,179 websites from Hong Kong.
We currently track the presence of 191 web analytics tools across the web.
Of these, 100 were detected on websites from Hong Kong.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.