⚡ Analytics in Taiwan

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Taiwan is an East Asian island country with a population of around 23.6 million people.

According to our statistics, web analytics tools are used on 56% of websites from Taiwan.

Statistics based on 12K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Taiwan in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 87.3% share.
It is followed by Cloudflare Web Analytics with 15.8% and Jetpack Stats with 8.6%.

Google Analytics 87.3%
Cloudflare Web Analytics 15.8%
Jetpack Stats 8.6%
Microsoft Clarity 4.1%
Hotjar 1.6%
Matomo 1.4%
Comscore 1.3%
MonsterInsights 1.1%
Baidu Analytics 0.8%
HubSpot Analytics 0.7%
Snowplow 0.4%
Ahrefs Web Analytics 0.4%
Statcounter 0.4%
Umeng+ 0.3%
Histats 0.3%

🚀 Highlights

Here is a list of the top tools that are more popular in Taiwan than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Microsoft Clarity ^(-2)
5. Hotjar ^(-2)
7. Comscore ^(-19)
9. Baidu Analytics ^(-1)
11. Snowplow ^(-2)
12. Ahrefs Web Analytics ^(-15)
14. Umeng+ ^(-9)
15. Histats ^(-1)
17. Whos.amung.us ^(-56)
18. Umami ^(-27)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 80 web analytics tools used on sites from Taiwan, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	87.3%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	15.8%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	8.6%
4	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	4.1%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.6%
6	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.4%
7	Comscore Reston, Virginia, United States A global media measurement platform that provides audience analytics, advertising measurement, and cross-platform media data for enterprises, advertising agencies, marketers, and publishers. Free$799+/month	1.3%
8	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	1.1%
9	Baidu Analytics Beijing, China Baidu's web analytics platform called "Baidu Tongji". Free$$$	0.8%
10	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	0.7%
11	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	0.4%
12	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.4%
13	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.4%
14	Umeng+ Hangzhou, China A Chinese analytics platform that provides mobile app and website tracking services. Free819 CNY+/year	0.3%
15	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.3%
16	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.3%
17	Whos.amung.us Calgary, Alberta, Canada Offers several types of real-time web statistics widgets that do not require an account. Free$4.95+/month	0.3%
18	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.1%
19	AppsFlyer San Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels. Free$0.07+/conversion	0.1%
20	51.LA Guangzhou, China A Chinese web analytics service that provides traffic measurement and visitor behavior analysis for websites. Free$$$	0.1%
21	Twipla Berg, Germany A privacy-first website intelligence platform with visitor behavior analytics, session recordings, heatmaps, polls, and surveys. Free$12.99+/month	0.1%
22	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	0.1%
23	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	0.1%
24	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	0.1%
25	Clicky Milwaukie, Oregon, United States A cloud-based, privacy-friendly, GDPR-compliant website analytics. Free$9.99+/month	0.1%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 12,564 websites from Taiwan.
We currently track the presence of 191 web analytics tools across the web.
Of these, 80 were detected on websites from Taiwan.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.