🆚 Google Analytics vs. Microsoft Clarity

📈 Google Analytics is much more popular than Microsoft Clarity.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.8M+ analyzed websites. About this data

Google Analytics

Microsoft Clarity

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with Google Analytics.

Headquarters

Mountain View, California, United States

Redmond, Washington, United States

Website

analytics.google.com

clarity.microsoft.com

Pricing

Free version ✔️ 14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360 $50,000+/year

Free ✔️

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 14 times more popular than Microsoft Clarity.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Microsoft Clarity in all countries.

United States

Japan

United Kingdom

Germany

Spain

France

India

Italy

Australia

Netherlands

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in Spain in the Analytics category.

🥉 Third most popular in the United Kingdom in the Analytics category.
🥉 Third most popular in Japan in the Analytics category.
🥉 Third most popular in India in the Analytics category.
🥉 Third most popular in Australia in the Analytics category.
🥉 Third most popular in Brazil in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular among sites focused on business, marketing and merchandising, and education and reference, while Microsoft Clarity is more commonly used on online shopping, fashion and beauty, and real estate sites.

Business

Marketing/Merchandising

Education/Reference

Blogs/Wiki

Internet Services

Travel

Entertainment

Health

General News

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#15

#20

Name

Rank

#49

#83

#88