🆚 Google Analytics vs. Mixpanel

📈 Google Analytics is much more popular than Mixpanel.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.6M+ analyzed websites. About this data

Google Analytics

Mixpanel

Type

Web analytics tool

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Mixpanel is a real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications.

It focuses on behavioral analytics rather than page views, supports funnels, retention reports, cohort analysis, feature flagging, A/B experimentation, session replay with heatmaps, and provides warehouse connectors for platforms such as Snowflake, BigQuery, and Redshift.

Headquarters

Mountain View, California, United States

San Francisco, California, United States

Website

analytics.google.com

mixpanel.com #59,604

Pricing

Free version ✔️ 14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360 $50,000+/year

Free version ✔️ Up to 1 million monthly events

Growth $140+/month

Enterprise Custom

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 299 times more popular than Mixpanel.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Mixpanel in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.

⭐ 7th most popular in the United States in the Conversion Optimization category.
⭐ 7th most popular in Brazil in the Conversion Optimization category.
⬆️ 24th most popular in the United States in the Analytics category.
⬆️ 27th most popular in India in the Analytics category.
⬆️ 28th most popular in Brazil in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Mixpanel in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Travel

Health

General News

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#117

#231

#609

#1,179

#1,305