⚡ Analytics in Kenya

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Kenya is an East African country with a population of over 55 million people.

According to our statistics, web analytics tools are used on 52.2% of websites from Kenya.

Statistics based on 2K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Kenya in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 80.8% share.
It is followed by Cloudflare Web Analytics with 21.4% and Jetpack Stats with 9.3%.

Google Analytics 80.8%
Cloudflare Web Analytics 21.4%
Jetpack Stats 9.3%
MonsterInsights 8.5%
Microsoft Clarity 6%
Hotjar 2.8%
HubSpot Analytics 2.4%
Matomo 1.9%
Ahrefs Web Analytics 1.1%
Statcounter 1%
Zoho SalesIQ 0.6%
Independent Analytics 0.6%
Plausible 0.6%
Metricool 0.5%
My Live Chat 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Kenya than worldwide.
Differences between global and country rankings are shown in parentheses.

4. MonsterInsights ^(-5)
6. Hotjar ^(-1)
7. HubSpot Analytics ^(-1)
9. Ahrefs Web Analytics ^(-9)
10. Statcounter ^(-5)
11. Zoho SalesIQ ^(-34)
12. Independent Analytics ^(-20)
13. Plausible ^(-1)
14. Metricool ^(-6)
15. My Live Chat ^(-64)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 51 web analytics tools used on sites from Kenya, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	80.8%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	21.4%
3	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	9.3%
4	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	8.5%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	6%
6	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	2.8%
7	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	2.4%
8	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.9%
9	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	1.1%
10	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1%
11	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.6%
12	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.6%
13	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.6%
14	Metricool Madrid, Spain A social media management and analytics platform for planning, scheduling, publishing, and measuring content across social networks and online ad platforms from one dashboard. Free€20+/month	0.5%
15	My Live Chat North York, Ontario, Canada A cloud-based live chat solution that enables website owners to communicate with visitors in real time and monitor incoming traffic. Free$15+/month	0.4%
16	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.4%
17	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.4%
18	Tinybird New York, United States A managed, serverless, real-time analytics backend service built on ClickHouse that helps developers collect, process, and share data through APIs. Free$25+/month	0.4%
19	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.4%
20	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.4%
21	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	0.3%
22	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	0.2%
23	Histats Azzano San Paolo, Bergamo, Italy A free website analytics and visitor counter service that tracks and reports web traffic metrics such as unique visitors, page views, referrers, and geolocation data. Free	0.2%
24	IO Technologies Nicosia, Cyprus A content analytics platform that provides enterprise-level data collection and visualization tools. $200+/month	0.2%
25	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.2%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 2,691 websites from Kenya.
We currently track the presence of 187 web analytics tools across the web.
Of these, 51 were detected on websites from Kenya.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.