🆚 Google Analytics vs. Matomo
- 📈 Google Analytics is much more popular than Matomo.
- 🌍 Google Analytics is more popular in all countries.
- ⭐ Matomo is particularly popular in Germany.
Google Analytics
MatomoType
About
Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
Matomo is an open-source web analytics platform built in 
PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.
It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.
Headquarters
analytics.google.comPricing
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in France in the Analytics category.
- 🥈 Second most popular in Germany in the Analytics category.
- 🥈 Second most popular in France in the Analytics category.
- 🥈 Second most popular in Italy in the Analytics category.
- 🥈 Second most popular in Austria in the Analytics category.
- 🥈 Second most popular in Switzerland in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Microsoft Clarity
Hotjar
HubSpot Analytics
Plausible
Rybbit🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,477,310 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.