⚡ Video Platforms in Japan

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

Japan is an East Asian country with a population of around 125 million people.

According to our research, video platforms are detected on 22.9% of websites from Japan.

Statistics based on 179K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top video platforms in Japan in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 95.5% share.
It is followed by TikTok with 10.1% and Vimeo with 3.1%.

YouTube 95.5%
TikTok 10.1%
Vimeo 3.1%
Niconico 0.9%
Dailymotion 0.5%
Brightcove 0.3%
Twitch 0.2%
Wistia 0.1%
Bilibili 0.1%
JWX 0.07%
Vidyard 0.04%
Kaltura 0.02%
Loom 0.01%
Cloudflare Stream 0.01%
FC2 Video 0.01%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Niconico ^(-16)
5. Dailymotion ^(-4)
6. Brightcove ^(-1)
9. Bilibili ^(-5)
12. Kaltura ^(-4)
15. FC2 Video ^(-19)
17. BitChute ^(-4)
18. Kick ^(-11)
19. Douyin ^(-8)
21. IBM Video ^(-11)

✨ Best Video Platforms

Below is a more detailed list of the top 25 of the 29 video platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$8.99+	95.5%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos that combines content creation, recommendation-driven discovery, and social interaction in a mobile-first interface. Free	10.1%
3	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	3.1%
4	Niconico Tokyo, Japan A Japanese online video sharing service. Free¥790+/month	0.9%
5	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.5%
6	Brightcove Boston, Massachusetts, United States A cloud-based online video platform designed for enterprises to manage, deliver, and monetize live and on-demand video across multiple devices. $199+/month	0.3%
7	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.2%
8	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	0.1%
9	Bilibili Shanghai, China A Chinese video sharing and livestreaming platform originally focused on anime, comics, and gaming that has expanded into a broader entertainment and community ecosystem. Free$4.99/month	0.1%
10	JWX New York, United States A video streaming platform and hosting service that enables publishers to deliver and monetize live and on-demand video across web, mobile, and OTT environments. $$$	0.07%
11	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.04%
12	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.02%
13	Loom Sydney, Australia A screen recording and video messaging platform that enables users to capture their screen, camera, and audio and share videos instantly through links or embeds. Free$15+/user/month	0.01%
14	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that provides a unified API to upload, encode, store, and deliver video across Cloudflare's global network. $5+/month	0.01%
15	FC2 Video Las Vegas, Nevada, United States A Japanese video sharing service for uploading and streaming videos. Free$9.99/month	0.01%
16	Rutube Moscow, Russia A Russian video hosting platform positioned as a local alternative and functional clone of YouTube for publishing and watching user-generated video content. Free399 RUB/month	0.007%
17	BitChute Sheridan, Wyoming, United States An alt-tech video hosting service that describes itself as offering freedom of speech. Free$9.99/month	0.005%
18	Kick Melbourne, Victoria, Australia A live streaming platform with a focus on gamers. Free	0.005%
19	Douyin Haidian, Beijing, China A short video platform, essentially the Chinese version of TikTok. Free	0.005%
20	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.005%
21	IBM Video Armonk, New York, United States An end-to-end live and on-demand video solution that includes the encoder, multi-CDN delivery, video player and customizable video pages and portals. $145+/month	0.005%
22	VK Video Moscow, Russia A video platform that is part of the ecosystem of the Russian social network VK. Free	0.005%
23	Uscreen North Bethesda, Maryland, United States An all-in-one membership platform designed for video creators to host, distribute, and monetize video content through subscriptions and on-demand access. $49+/month	0.005%
24	SproutVideo New York, United States A business-focused video hosting platform that offers VOD and live streaming, along with support for password protection, dynamic watermarks, in-player calls-to-action, and lead capture tools. $10+/month	0.002%
25	Rumble Toronto, Ontario, Canada A video sharing platform positioned as an alternative to mainstream platforms, with a strong focus on creator monetization and a free-speech stance. Free$9.99/month	0.002%

👉 See Also

🌎 Video Platforms in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 179,544 websites from Japan.
We currently track the presence of 34 video platforms across the web.
Of these, 29 were detected on websites from Japan.
Statistics were last calculated on August 13, 2026.
For more details, see our methodology and disclaimer.