Pinterest Analytics
Pinterest, Inc., San Francisco, California, United StatesPinterest Analytics is a performance measurement tool that shows how paid and organic Pins perform and how audiences interact with published content on Pinterest.
It provides metrics such as impressions, saves, engagements, Pin clicks, outbound clicks, and video views, along with dashboards highlighting top Pins and boards over recent periods.
The tool also includes filters by date range, content type, format, and device, and offers near real-time estimates for activity in the last 48 hours.
According to our data, Pinterest Analytics is the third most popular ad tracking tool on the web.
It has 14.5% of the ad tracking market share and is present on 2% of all websites.
- 🏠 Website
- 🔗 Links
📊 Rankings and Market Share
- Ad Tracking
- Rank: 3
- Market share: 14.5%
🏆 Pinterest Analytics Awards
- 🥇 Most popular in Iran in the Ad Tracking category.
- 🥈 Second most popular in Russia in the Ad Tracking category.
- 🥈 Second most popular in Bangladesh in the Ad Tracking category.
- 🥉 Third most popular in the United States in the Ad Tracking category.
- 🥉 Third most popular in the United Kingdom in the Ad Tracking category.
- 🥉 Third most popular in Germany in the Ad Tracking category.
- 🥉 Third most popular in India in the Ad Tracking category.
- 🥉 Third most popular in France in the Ad Tracking category.
- 🥉 Third most popular in Brazil in the Ad Tracking category.
- 🥉 Third most popular in the Netherlands in the Ad Tracking category.
⚡ Sites Using Pinterest Analytics
We have data on 76,599 websites that use the Pinterest Analytics ad tracking tool. Here is a list of some of the top ranked ones.
The highest rated site using Pinterest Analytics is zoom.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #48 | United States | English | |
| 2 | #97 | Brazil | Brazilian Portuguese | |
| 3 |  jotform.com |
#102 | United States | English |
| 4 |  samsung.com |
#106 | United States | English |
| 5 | #112 | Poland | Polish | |
| 6 |  giphy.com |
#167 | English | |
| 7 |  alibaba.com |
#210 | China | English |
| 8 |  imgur.com |
#232 | English | |
| 9 | #259 | Germany | German | |
| 10 | #266 | United States | American English | |
| 11 |  hubspot.com |
#275 | United States | English |
| 12 |  behance.net |
#307 | United States | American English |
| 13 | #321 | United States | English | |
| 14 | #350 | English | ||
| 15 | #362 | American English | ||
| 16 |  trendyol.com |
#373 | Turkey | Turkish |
| 17 |  bestbuy.com |
#416 | United States | English |
| 18 | #418 | Germany | German | |
| 19 | #422 | American English | ||
| 20 | #461 | United States | American English |
📈 Usage Statistics
Most of the sites that use Pinterest Analytics:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Pinterest Analytics are from the United States, the United Kingdom, and Germany.
- United States 27.4%
- United Kingdom 8.2%
- Germany 6.3%
- India 4.7%
- France 4.4%
- Brazil 3.3%
- Netherlands 3.2%
- Australia 2.9%
- Spain 2.8%
- Other 36.8%
Most Pinterest Analytics users speak English, German, or French.
- English 63.8%
- German 5.4%
- French 4%
- Spanish 3.6%
- Portuguese 3%
- Dutch 2.3%
- Japanese 2.2%
- Russian 2%
- Vietnamese 1.8%
- Other 11.9%
The Pinterest Analytics ad tracking tool is especially popular on .com top-level domains.
- .com 60.9%
- .de 3.5%
- .co.uk 2.8%
- .net 2.3%
- .org 2.3%
- .com.br 2%
- .nl 1.7%
- .com.au 1.6%
- .fr 1.5%
- Other 21.4%
The primary market segments for websites utilizing Pinterest Analytics include online shopping, blogs and wiki, and marketing and merchandising.
- Online Shopping 17.1%
- Blogs/Wiki 14.7%
- Marketing/Merchandising 12.4%
- Business 9.6%
- Fashion/Beauty 5.3%
- Travel 4.8%
- Internet Services 4.6%
- Entertainment 3.5%
- Education/Reference 3.2%
- Other 24.8%
🕵️ Similar Technologies
These are some of the best Pinterest Analytics alternatives.
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💬 Frequently Asked Questions
What is the company behind Pinterest Analytics?
Pinterest Analytics is owned by Pinterest, Inc., headquartered in San Francisco, California, United States.
Which country uses Pinterest Analytics the most?
The majority of Pinterest Analytics users are from the United States.
Who uses Pinterest Analytics?
According to our data, Pinterest Analytics is used on thousands of sites, including such established ones as zoom.com,
uol.com.br, and
jotform.com.
Is Pinterest Analytics used on government websites?
In total, we found Pinterest Analytics on 12 government sites in the United States.
Do academic institutions use Pinterest Analytics?
Yes. In total, we know of 63 academic websites in the United States that use Pinterest Analytics.
How does Pinterest Analytics stack up against the competition?
Pinterest Analytics is one of the most popular ad tracking tools, second only to 
Meta Pixel and 
Google Ads.
What are the alternatives to Pinterest Analytics?
Alternatives and possible competitors to Pinterest Analytics may include Meta Pixel, 
LinkedIn Insight Tag, and 
Microsoft Advertising Tracking.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,896,634 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.