Microsoft Advertising Tracking
Microsoft, Redmond, Washington, United StatesMicrosoft Advertising Tracking is a conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.
It uses one shared tracking tag installed on a website to collect page views and custom conversion events, create remarketing lists based on visitor behavior, support automated bidding optimization, and provide aggregated reporting across search and audience campaigns.
According to our data, Microsoft Advertising Tracking is the 5th most popular ad tracking tool on the web.
It has 6.9% of the ad tracking market share and is present on 0.9% of all websites.
- 🏠 Website
📊 Rankings and Market Share
- Ad Tracking
- Rank: 5
- Market share: 6.9%
🏆 Microsoft Advertising Tracking Awards
- 🥉 Third most popular in China in the Ad Tracking category.
- 🥉 Third most popular in Hong Kong in the Ad Tracking category.
- ⭐ 4th most popular in Germany in the Ad Tracking category.
- ⭐ 4th most popular in Poland in the Ad Tracking category.
- ⭐ 4th most popular in the Czech Republic in the Ad Tracking category.
- ⭐ 4th most popular in Norway in the Ad Tracking category.
- ⭐ 4th most popular in Taiwan in the Ad Tracking category.
- ⭐ 4th most popular in Slovakia in the Ad Tracking category.
- ⭐ 5th most popular in the United States in the Ad Tracking category.
- ⭐ 5th most popular in the United Kingdom in the Ad Tracking category.
⚡ Sites Using Microsoft Advertising Tracking
We have data on 28,980 websites that use the Microsoft Advertising Tracking tool. Here is a list of some of the top ranked ones.
The highest rated site using Microsoft Advertising Tracking is microsoft.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | microsoft.com |
#3 | United States | American English |
| 2 |  linkedin.com |
#9 | United States | English |
| 3 |  vimeo.com |
#23 | United States | English |
| 4 | #49 | English | ||
| 5 |  wordpress.com |
#83 | United States | English |
| 6 | #112 | European Spanish | ||
| 7 |  jotform.com |
#173 | United States | English |
| 8 |  notion.com |
#186 | United States | American English |
| 9 | #231 | United Kingdom | American English | |
| 10 | #319 | United States | English | |
| 11 |  airbnb.com |
#340 | United States | English |
| 12 | semrush.com | #378 | United States | English |
| 13 | #391 | United States | English | |
| 14 | #484 | American English | ||
| 15 | #543 | United States | American English | |
| 16 | player.vimeo.com |
United States | English | |
| 17 | #609 | India | English | |
| 18 | #988 | American English | ||
| 19 | #991 | United States | American English | |
| 20 | #994 | American English |
📈 Usage Statistics
Most of the sites that use Microsoft Advertising Tracking:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Microsoft Advertising Tracking are from the United States, the United Kingdom, and Germany.
- United States 35.1%
- United Kingdom 12.7%
- Germany 8.5%
- France 4.2%
- Netherlands 4.2%
- Australia 3.6%
- Canada 3.5%
- Spain 2.5%
- Poland 1.8%
- Other 23.9%
Most Microsoft Advertising Tracking users speak English, German, or French.
- English 72.2%
- German 6.8%
- French 3.9%
- Dutch 2.9%
- Spanish 2.5%
- Italian 1.4%
- Polish 1.3%
- Portuguese 1.2%
- Chinese 1.1%
- Other 6.7%
The Microsoft Advertising Tracking tool is especially popular on .com and .co.uk top-level domains.
- .com 59.6%
- .co.uk 5.7%
- .de 4.6%
- .nl 2.4%
- .com.au 2.3%
- .fr 1.7%
- .org 1.5%
- .ca 1.5%
- .net 1.2%
- Other 19.5%
The primary market segments for websites utilizing Microsoft Advertising Tracking include online shopping, business, and marketing and merchandising.
- Online Shopping 29.1%
- Business 16.6%
- Marketing/Merchandising 11.1%
- Fashion/Beauty 6%
- Travel 4.1%
- Internet Services 4%
- Software/Hardware 3.9%
- Finance/Banking 3.6%
- Health 3%
- Other 18.6%
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💬 Frequently Asked Questions
What is the company behind Microsoft Advertising Tracking?
Microsoft Advertising Tracking is owned by Microsoft Corporation, headquartered in Redmond, Washington, United States.
Which country uses Microsoft Advertising Tracking the most?
The majority of Microsoft Advertising Tracking users are from the United States.
Who uses Microsoft Advertising Tracking?
According to our data, Microsoft Advertising Tracking is used on thousands of sites, including microsoft.com, linkedin.com, and vimeo.com.
Is Microsoft Advertising Tracking used on government websites?
In total, we found Microsoft Advertising Tracking on 3 government sites in the United States.
Do academic institutions use Microsoft Advertising Tracking?
Yes. Overall, we know of 61 academic websites in the United States that use Microsoft Advertising Tracking.
How does Microsoft Advertising Tracking stack up against the competition?
Microsoft Advertising Tracking is a moderately popular ad tracking tool, ranking ahead of 10 other ad tracking tools we track.
What are the alternatives to Microsoft Advertising Tracking?
Alternatives and possible competitors to Microsoft Advertising Tracking may include 
Meta Pixel, 
Pinterest Analytics, and LinkedIn Insight Tag.
👉 See Also
- ✨ Related technologies
- 💼 All technologies from Microsoft
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.