Meta Pixel

Meta, Menlo Park, California, United States

Meta Pixel is a tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.

It supports standard and custom events, cross-device tracking, audience retargeting, advanced matching of customer data, and integration with the Conversions API for server-side event sharing.

According to our data, Meta Pixel is the most popular ad tracking tool on the web.
It has 56.1% of the ad tracking market share and is present on 7.2% of all websites.

Statistics based on 3.6M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 Meta Pixel Awards

⚡ Sites Using Meta Pixel

We have data on 258,151 websites that use the Meta Pixel ad tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using Meta Pixel is wordpress.com.

#WebsiteRankCountryLanguage
1 wordpress.com #83 United States English
2 businessinsider.com #114 American English
3 coupang.com #160 Korean
4 cnet.com #228 English
5 nikkei.com #270 Japan Japanese
6 investing.com #292 English
7 itmedia.co.jp #351 Japan Japanese
8 zdnet.com #365 United States English
9 indiamart.com #374 India English
10 franceinfo.fr #384 France French
11 lanacion.com.ar #401 Argentina Spanish
12 packzy.com #457 English
13 infobae.com #500 Argentina Spanish
14 remove.bg #512 Bulgaria English
15 1mg.com #544 India English
16 gcash.com #564 English
17 prom.ua #566 Ukraine Ukrainian
18 goodreturns.in #578 India American English
19 mundodeportivo.com #594 Spanish
20 index.hr #595 Croatia Croatian

📈 Usage Statistics

Most of the sites that use Meta Pixel:

Most of the sites using Meta Pixel are from the United States and the United Kingdom.

  • United States 20.9%
  • United Kingdom 5.7%
  • Brazil 4.2%
  • Italy 4.2%
  • Australia 4.2%
  • India 3.1%
  • Spain 3.1%
  • Poland 3%
  • Germany 2.9%
  • Other 48.7%

Most Meta Pixel users speak English, Spanish, or Portuguese.

  • English 52.8%
  • Spanish 6.5%
  • Portuguese 4.2%
  • Italian 3.4%
  • French 2.8%
  • German 2.7%
  • Polish 2.4%
  • Russian 2.1%
  • Dutch 1.7%
  • Other 21.4%

The Meta Pixel ad tracking tool is especially popular on .com top-level domains.

  • .com 44.7%
  • .org 4.3%
  • .com.br 3%
  • .com.au 2.7%
  • .it 2.4%
  • .co.uk 2.3%
  • .pl 2%
  • .net 1.6%
  • .de 1.5%
  • Other 35.5%

The primary market segments for websites utilizing Meta Pixel include online shopping, business, and marketing and merchandising.

  • Online Shopping 14.7%
  • Business 14.6%
  • Marketing/Merchandising 13.3%
  • Education/Reference 6.1%
  • Travel 4.8%
  • Internet Services 4.7%
  • Blogs/Wiki 4.6%
  • Entertainment 3.9%
  • Fashion/Beauty 3.5%
  • Other 29.8%

🕵️ Similar Technologies

These are some of the best Meta Pixel alternatives.

RankName
3
Pinterest Analytics
San Francisco, California, United States

A performance measurement tool that shows how paid and organic Pins perform and how audiences interact with published content on Pinterest.
4
LinkedIn Insight Tag
Mountain View, California, United States

A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.
5
Microsoft Advertising Tracking
Redmond, Washington, United States

A conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.
6
Tiktok Pixel
Haidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.
7
X Pixel
Bastrop, Texas, United States

A website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Meta Pixel?

Meta Pixel is owned by Meta Platforms, Inc., headquartered in Menlo Park, California, United States.

Which country uses Meta Pixel the most?

The majority of Meta Pixel users are from the United States.

Who uses Meta Pixel?

According to our data, Meta Pixel is used on thousands of sites, including such established ones as wordpress.com, businessinsider.com, and coupang.com.

Is Meta Pixel used on government websites?

In total, we found Meta Pixel on 51 government sites in the United States.

Do academic institutions use Meta Pixel?

Yes, quite a few! Overall, we know of 783 academic websites in the United States that use Meta Pixel.

How does Meta Pixel stack up against its competitors?

Meta Pixel is the most popular ad tracking tool on the market, surpassing all others.

What are the alternatives to Meta Pixel?

Alternatives and possible competitors to Meta Pixel may include Pinterest Analytics, LinkedIn Insight Tag, and Microsoft Advertising Tracking.

👉 See Also

🗃️ About This Data