Tiktok Pixel
ByteDance, Haidian, Beijing, ChinaThe TikTok Pixel allows you to share website visitor events with TikTok via a browser.
According to our data, Tiktok Pixel is the 6th most popular ad tracking tool on the web.
It has 4.4% of the ad tracking market share and is present on 0.6% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Ad Tracking
- Rank: 6
- Market share: 4.4%
🏆 Tiktok Pixel Awards
- 🥉 Third most popular in Romania in the Ad Tracking category.
- 🥉 Third most popular in Mexico in the Ad Tracking category.
- 🥉 Third most popular in Israel in the Ad Tracking category.
- 🥉 Third most popular in Colombia in the Ad Tracking category.
- 🥉 Third most popular in Malaysia in the Ad Tracking category.
- 🥉 Third most popular in Chile in the Ad Tracking category.
- 🥉 Third most popular in Peru in the Ad Tracking category.
- 🥉 Third most popular in Ecuador in the Ad Tracking category.
- 🥉 Third most popular in Kazakhstan in the Ad Tracking category.
- 🥉 Third most popular in Qatar in the Ad Tracking category.
⚡ Sites Using Tiktok Pixel
We have data on 19,549 websites that use the Tiktok Pixel ad tracking tool. Here is a list of some of the top ranked ones.
The highest rated site using Tiktok Pixel is 
spotify.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | spotify.com |
#22 | Sweden | English |
| 2 |  vk.com |
#39 | Russia | English |
| 3 |  uber.com |
#117 | United States | English |
| 4 |  notion.com |
#186 | United States | American English |
| 5 | #224 | United States | English | |
| 6 |  hubspot.com |
#289 | United States | English |
| 7 | #301 | United States | Turkish | |
| 8 | #319 | United States | English | |
| 9 | semrush.com | #378 | United States | English |
| 10 | open.spotify.com |
Sweden | English | |
| 11 | #381 | Brazil | Brazilian Portuguese | |
| 12 | #435 | English | ||
| 13 | #484 | American English | ||
| 14 | #590 | United States | American English | |
| 15 | #1,019 | United States | English | |
| 16 |  gumroad.com |
#1,032 | English | |
| 17 | #1,053 | United Kingdom | British English | |
| 18 |  ubereats.com |
#1,305 | United States | American English |
| 19 | #1,333 | United States | American English | |
| 20 | #1,334 | American English |
📈 Usage Statistics
Most of the sites that use Tiktok Pixel:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Tiktok Pixel are from the United States, the United Kingdom, and Brazil.
- United States 15.1%
- United Kingdom 6.6%
- Brazil 5.8%
- Germany 4.1%
- Korea 3.8%
- Romania 3.3%
- Spain 3.2%
- Australia 3%
- France 2.9%
- Other 52.2%
Most Tiktok Pixel users speak English, Spanish, or Portuguese.
- English 47%
- Spanish 8.6%
- Portuguese 5.4%
- German 3.5%
- Korean 3.2%
- French 3%
- Romanian 2.7%
- Vietnamese 2.3%
- Polish 2%
- Other 22.3%
The Tiktok Pixel ad tracking tool is especially popular on .com top-level domains.
- .com 41.8%
- .com.br 4.1%
- .co.uk 2.8%
- .de 2.3%
- .org 2.1%
- .ro 2.1%
- .com.au 1.8%
- .pl 1.7%
- .it 1.6%
- Other 39.7%
The primary market segments for websites utilizing Tiktok Pixel include online shopping, marketing and merchandising, and business.
- Online Shopping 25.4%
- Marketing/Merchandising 12.2%
- Business 10.3%
- Fashion/Beauty 8.6%
- Education/Reference 5.6%
- Travel 4.1%
- Entertainment 3.8%
- Internet Services 3.4%
- Finance/Banking 3.4%
- Other 23.2%
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💬 Frequently Asked Questions
What is the company behind Tiktok Pixel?
Tiktok Pixel is owned by ByteDance, headquartered in Haidian, Beijing, China.
Which country uses Tiktok Pixel the most?
The majority of Tiktok Pixel users are from the United States.
Who uses Tiktok Pixel?
According to our data, Tiktok Pixel is used on thousands of sites, including such established ones as spotify.com, vk.com, and uber.com.
Is Tiktok Pixel used on government websites?
In total, we found Tiktok Pixel on 3 government sites in the United States.
Do academic institutions use Tiktok Pixel?
Yes, quite a few! Overall, we know of 114 academic websites in the United States that use Tiktok Pixel.
How does Tiktok Pixel stack up against the competition?
Tiktok Pixel is a moderately popular ad tracking tool, ranking ahead of 9 other ad tracking tools we track.
What are the alternatives to Tiktok Pixel?
Alternatives and possible competitors to Tiktok Pixel may include Kwai Pixel,
Meta Pixel, and 
Pinterest Analytics.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.