🆚 Pinterest Tag vs. X Pixel

📈 X Pixel is slightly more popular than Pinterest Tag.
🌍 X Pixel is more popular in the United Kingdom, Japan, and Canada.
🌎 Pinterest Tag is more popular in the United States, Germany, and France.

Statistics based on 3.3M+ analyzed websites. About this data

Pinterest Tag

X Pixel

Type

Ad tracking tool

About

The Pinterest Tag allows you to track actions people take on your website after viewing your ad on Pinterest.

X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.

Headquarters

San Francisco, California, United States

Bastrop, Texas, United States

Website

help.pinterest.com

business.x.com

Popularity

Determined by the number of sites using each technology.

The X Pixel ad tracking tool is 1.1 times more popular than Pinterest Tag.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

X Pixel is more popular in the United Kingdom, Japan, and Canada, while Pinterest Tag is more popular in the United States, Germany, and France.

United States

United Kingdom

Germany

Japan

France

Brazil

Canada

Netherlands

Australia

Spain

Awards

⭐ 6th most popular in the United States in the Ad Tracking category.
⭐ 6th most popular in Brazil in the Ad Tracking category.
⭐ 6th most popular in the Netherlands in the Ad Tracking category.
⭐ 6th most popular in Austria in the Ad Tracking category.
⭐ 6th most popular in Mexico in the Ad Tracking category.

⭐ 5th most popular in Japan in the Ad Tracking category.
⭐ 5th most popular in Turkey in the Ad Tracking category.
⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
⭐ 5th most popular in Nigeria in the Ad Tracking category.
⭐ 6th most popular in India in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

X Pixel is more popular among sites focused on business, Internet services, and finance and banking, while Pinterest Tag is more commonly used on online shopping, marketing and merchandising, and fashion and beauty sites.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Blogs/Wiki

Internet Services

Finance/Banking

Education/Reference

Health

Entertainment

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#15

#435

#484

#991

Name

Rank

#12

#117

#130

#163

#165