🆚 Tiktok Pixel vs. X Pixel

📈 Tiktok Pixel is noticeably more popular than X Pixel.
🌎 Tiktok Pixel is more popular in the United States, the United Kingdom, and Brazil.
🌍 X Pixel is more popular in Japan, India, and Nigeria.

Statistics based on 3.3M+ analyzed websites. About this data

Tiktok Pixel

X Pixel

Type

Ad tracking tool

About

The TikTok Pixel allows you to share website visitor events with TikTok via a browser.

X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.

Headquarters

Haidian, Beijing, China

Bastrop, Texas, United States

Website

ads.tiktok.com

business.x.com

Popularity

Determined by the number of sites using each technology.

The Tiktok Pixel ad tracking tool is 1.7 times more popular than X Pixel.

Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

Tiktok Pixel is more popular in the United States, the United Kingdom, and Brazil, while X Pixel is more popular in Japan, India, and Nigeria.

United States

United Kingdom

Japan

Brazil

Germany

Spain

France

Korea

Australia

Canada

Awards

🥉 Third most popular in Romania in the Ad Tracking category.
🥉 Third most popular in Mexico in the Ad Tracking category.
🥉 Third most popular in Israel in the Ad Tracking category.
🥉 Third most popular in Colombia in the Ad Tracking category.
🥉 Third most popular in Malaysia in the Ad Tracking category.

⭐ 5th most popular in Japan in the Ad Tracking category.
⭐ 5th most popular in Turkey in the Ad Tracking category.
⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
⭐ 5th most popular in Nigeria in the Ad Tracking category.
⭐ 6th most popular in India in the Ad Tracking category.

Popularity by domain category

Determined by the number of sites in each category.

Tiktok Pixel is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while X Pixel is more commonly used on business, finance and banking, and Internet services sites.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Education/Reference

Finance/Banking

Internet Services

Entertainment

Health

Travel

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#18

#39

#117

#186

#224

Name

Rank

#12

#117

#130

#163

#165