🆚 LinkedIn Insight Tag vs. X Pixel
- 📈 LinkedIn Insight Tag is three times more popular than X Pixel.
- 🌎 LinkedIn Insight Tag is more popular in the United States, the United Kingdom, and Germany.
- 🌍 X Pixel is more popular in Japan, Turkey, and Saudi Arabia.
X PixelType
About
The 
LinkedIn Insight Tag is a website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.
It is a 
JavaScript snippet installed on webpages that tracks page views and defined conversion events, supports website retargeting and matched audiences, and feeds campaign optimization and performance reporting within LinkedIn Ads.
X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.
It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in Switzerland in the Ad Tracking category.
- 🥉 Third most popular in Sweden in the Ad Tracking category.
- 🥉 Third most popular in Belgium in the Ad Tracking category.
- 🥉 Third most popular in Denmark in the Ad Tracking category.
- 🥉 Third most popular in Ireland in the Ad Tracking category.
- ⭐ 5th most popular in Japan in the Ad Tracking category.
- ⭐ 5th most popular in Turkey in the Ad Tracking category.
- ⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
- ⭐ 5th most popular in Nigeria in the Ad Tracking category.
- ⭐ 6th most popular in India in the Ad Tracking category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Meta Pixel
Microsoft Advertising Tracking
Tiktok Pixel🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.