🆚 Google Floodlight vs. Tiktok Pixel
- 📈 Tiktok Pixel is much more popular than Google Floodlight.
- 🌎 Tiktok Pixel is more popular in the United States, the United Kingdom, and Brazil.
- 🌍 Google Floodlight is more popular in India, Oman, and the Maldives.
Statistics based on 3.3M+ analyzed websites. About this data
Google FloodlightType
Ad tracking tool
Ad tracking tool
About
Google Floodlight is a conversion tracking system for Google Marketing Platform.
It allows to track user activity on a website after they have viewed or clicked an ad, helping marketers measure campaign performance and optimize their strategies.
The 
TikTok Pixel allows you to share website visitor events with TikTok via a browser.
Headquarters
Mountain View, California, United States
Haidian, Beijing, China
Categories
Ad Tracking › Rank #12
Ad Tracking › Rank #6
Popularity
Determined by the number of sites using each technology.
The Tiktok Pixel ad tracking tool is 9 times more popular than Google Floodlight.
Total websites
Market share
Ad Tracking
Popularity by country
Determined by the number of sites detected from each country.
Tiktok Pixel is more popular in the United States, the United Kingdom, and Brazil, while Google Floodlight is more popular in India, Oman, and the Maldives.
United States
United Kingdom
Brazil
Germany
Korea
Spain
Australia
Romania
France
Poland
Awards
- ⭐ 8th most popular in India in the Ad Tracking category.
- ⭐ 8th most popular in Turkey in the Ad Tracking category.
- ⭐ 9th most popular in New Zealand in the Ad Tracking category.
- ⭐ 9th most popular in Brazil in the Ad Tracking category.
- ⭐ 9th most popular in the Czech Republic in the Ad Tracking category.
- 🥉 Third most popular in Romania in the Ad Tracking category.
- 🥉 Third most popular in Mexico in the Ad Tracking category.
- 🥉 Third most popular in Israel in the Ad Tracking category.
- 🥉 Third most popular in Colombia in the Ad Tracking category.
- 🥉 Third most popular in Malaysia in the Ad Tracking category.
Popularity by domain category
Determined by the number of sites in each category.
Tiktok Pixel is more popular than Google Floodlight in all market segments.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Education/Reference
Travel
Entertainment
Finance/Banking
Internet Services
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Meta Pixel
Pinterest Analytics
LinkedIn Insight Tag
Microsoft Advertising Tracking
X Pixel
ByteDance company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.