🆚 Google Floodlight vs. X Pixel
- 📈 X Pixel is much more popular than Google Floodlight.
- 🌎 X Pixel is more popular in the United States, the United Kingdom, and Japan.
- 🌍 Google Floodlight is more popular in Taiwan, the Maldives, and Belarus.
Google Floodlight
X PixelType
About
Google Floodlight is a conversion tracking system for Google Marketing Platform.
It allows to track user activity on a website after they have viewed or clicked an ad, helping marketers measure campaign performance and optimize their strategies.
X Pixel is a website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.
It tracks conversions such as page visits, sign-ups, and purchases, supports predefined and custom events with parameters like order value and product ID, uses identifiers such as cookies and Click ID for attribution, and enables audience building and campaign optimization.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 8th most popular in India in the Ad Tracking category.
- ⭐ 8th most popular in Turkey in the Ad Tracking category.
- ⭐ 9th most popular in New Zealand in the Ad Tracking category.
- ⭐ 9th most popular in Brazil in the Ad Tracking category.
- ⭐ 9th most popular in the Czech Republic in the Ad Tracking category.
- ⭐ 5th most popular in Japan in the Ad Tracking category.
- ⭐ 5th most popular in Turkey in the Ad Tracking category.
- ⭐ 5th most popular in Saudi Arabia in the Ad Tracking category.
- ⭐ 5th most popular in Nigeria in the Ad Tracking category.
- ⭐ 6th most popular in India in the Ad Tracking category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Meta Pixel
Pinterest Analytics
LinkedIn Insight Tag
Microsoft Advertising Tracking
Tiktok Pixel🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.