Brotli
Google, Mountain View, California, United StatesBrotli is a lossless compression algorithm developed by Google that uses LZ77, Huffman coding, and context modeling to achieve higher data density than 
Gzip for web content.
It is widely supported by modern browsers and servers, is optimized for text-based assets such as 
HTML, 
CSS, 
JavaScript, and fonts, and typically delivers smaller file sizes than gzip while maintaining fast decompression speeds.
According to our data, Brotli is the second most popular compression technology on the web.
It has 44.4% of the compression market share and is detected on 12.4% of all websites.
- 🏠 Website
- 🔗 Links
- </> Source code
- 👨👩👦👦 Community
Wikipedia
Brotli💸 Pricing
Brotli is available for free.
📊 Rankings and Market Share
- Compression
- Rank: 2
- Market share: 44.4%
🏆 Brotli Awards
- 🥇 Most popular in the United Kingdom in the Compression category.
- 🥇 Most popular in India in the Compression category.
- 🥇 Most popular in Australia in the Compression category.
- 🥇 Most popular in Turkey in the Compression category.
- 🥇 Most popular in Indonesia in the Compression category.
- 🥇 Most popular in Canada in the Compression category.
- 🥇 Most popular in Thailand in the Compression category.
- 🥇 Most popular in Vietnam in the Compression category.
- 🥇 Most popular in Romania in the Compression category.
- 🥇 Most popular in Mexico in the Compression category.
⚡ Sites Using Brotli
We have data on 461,166 websites that use Brotli compression technology. Here is a list of some of the top ranked ones.
The highest rated site using Brotli is 
youtube.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | youtube.com |
#4 | United States | English |
| 2 |  instagram.com |
#5 | United States | English |
| 3 |  pinterest.com |
#15 | United States | English |
| 4 |  twitch.tv |
#42 | United States | English |
| 5 |  paypal.com |
#45 | United States | American English |
| 6 |  discord.com |
#46 | United States | English |
| 7 | #56 | American English | ||
| 8 | #67 | United States | English | |
| 9 |  gov.uk |
#76 | United Kingdom | English |
| 10 |  fastly.com |
#94 | United States | English |
| 11 |  usatoday.com |
#113 | American English | |
| 12 | #114 | Germany | American English | |
| 13 | #142 | United Kingdom | English | |
| 14 | #252 | Cyprus | British English | |
| 15 | #267 | United States | English | |
| 16 | #292 | English | ||
| 17 | #352 | English | ||
| 18 | #468 | United States | English | |
| 19 | #674 | Brazil | Brazilian Portuguese | |
| 20 | #941 | Brazil | Brazilian Portuguese |
📈 Usage Statistics
Most of the sites that use Brotli:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Brotli are from the United States, the United Kingdom, and Germany.
- United States 20%
- United Kingdom 6.5%
- Germany 5.7%
- Japan 5.3%
- India 3.6%
- Australia 3.5%
- Netherlands 3.3%
- France 3.2%
- Italy 2.9%
- Other 46%
Most Brotli users speak English, German, or Spanish.
- English 57.6%
- German 5%
- Spanish 4.5%
- Japanese 4.4%
- French 3%
- Portuguese 2.5%
- Italian 2.1%
- Turkish 2%
- Dutch 2%
- Other 16.9%
Brotli compression technology is especially popular on .com and .org top-level domains.
- .com 48.2%
- .org 5.6%
- .net 3.4%
- .de 3.3%
- .co.uk 2.3%
- .com.au 1.9%
- .nl 1.7%
- .com.br 1.6%
- .it 1.5%
- Other 30.5%
The primary market segments for websites utilizing Brotli include business, marketing and merchandising, and online shopping.
- Business 16.9%
- Marketing/Merchandising 10.6%
- Online Shopping 9.2%
- Blogs/Wiki 7.8%
- Internet Services 6.2%
- Education/Reference 5.2%
- Entertainment 4.1%
- Travel 3.9%
- Health 3.1%
- Other 33%
🕵️ Similar Technologies
These are some of the best Brotli alternatives.
🆚 Compare Alternatives
Compare Brotli to…
- 🕵️ Similar technologies
- 🔎 All options
💬 Frequently Asked Questions
What is the company behind Brotli?
Brotli is owned by Google LLC, headquartered in Mountain View, California, United States.
Can I use Brotli for free?
Yes, it is a free compression technology.
It is also an open-source solution, and you can find its code on 
GitHub.
Which country uses Brotli the most?
The majority of Brotli users are from the United States.
Who uses Brotli?
According to our data, Brotli is used on thousands of sites, including youtube.com, instagram.com, and pinterest.com.
Is Brotli used on government websites?
In total, we found Brotli on 128 government sites in the United States.
Do academic institutions use Brotli?
Yes, quite a few! Overall, we know of 267 academic websites in the United States that use Brotli.
How does Brotli compare to the competition?
Brotli is one of the most popular compression technologies, second only to Gzip.
What are the alternatives to Brotli?
Alternatives and possible competitors to Brotli may include Gzip and 🛠️ Deflate.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,722,384 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.