⚡ Compression

HTTP compression allows web servers to reduce the size of transmitted data using algorithms like Gzip and Brotli, decreasing bandwidth usage and improving page load speed by compressing text-based resources such as HTML, CSS, and JavaScript before sending them to the client.

According to our research, compression technologies are used on 51.6% of all websites.
99.7% of these sites use only one compression technology, 0.3% use two.

Statistics based on 3.3M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading compression technologies in 2026, based on market share.

The most popular is Gzip with an impressive share of 54%, followed by Brotli with 46.2% and 🛠️ Deflate with 0.05%.

🚀 Country Highlights

Here is a list of technologies that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

✨ Best Compression Technologies

Below is a more detailed list of 3 compression technologies we detect, ranked by their market share.

RankNameMarket share
1
Gzip
Boston, Massachusetts, United States

A file compression technology based on the Deflate algorithm that adds headers and a checksum for data integrity while reducing the size of HTTP responses sent from servers to browsers.
2
Brotli
Mountain View, California, United States

A lossless compression algorithm developed by Google that uses LZ77, Huffman coding, and context modeling to achieve higher data density than Gzip for web content.
3
🛠️ Deflate
Fremont, California, United States

A lossless data compression algorithm that combines the LZ77 sliding window technique with Huffman coding to reduce data size efficiently.

👉 See Also

🗃️ About This Data