🆚 Brotli vs. Gzip

Type

Compression technology
Compression technology

About

Brotli is a lossless compression algorithm developed by Google that uses LZ77, Huffman coding, and context modeling to achieve higher data density than Gzip for web content.

It is widely supported by modern browsers and servers, is optimized for text-based assets such as HTML, CSS, JavaScript, and fonts, and typically delivers smaller file sizes than gzip while maintaining fast decompression speeds.

Gzip is a file compression technology based on the 🛠️ Deflate algorithm that adds headers and a checksum for data integrity while reducing the size of HTTP responses sent from servers to browsers.

It performs lossless compression of text-based resources such as HTML, CSS, JavaScript, and JSON, is supported by virtually all modern browsers and servers, and typically reduces transfer sizes by about 50 to 70 percent, improving load times and lowering bandwidth usage.

Headquarters

Mountain View, California, United States
Boston, Massachusetts, United States

Website

Categories

Compression › Rank #2
Compression › Rank #1

Popularity

Determined by the number of sites using each technology.

Gzip compression technology is 1.2 times more popular than Brotli.
Total websites

Market share

Compression

Popularity by country

Determined by the number of sites detected from each country.

Gzip is more popular in the United States, Germany, and Japan, while Brotli is more popular in the United Kingdom, Australia, and Canada.
United States
Germany
United Kingdom
Japan
France
Netherlands
China
Italy
Spain
Russia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Gzip is more popular among sites focused on business, education and reference, and entertainment, while Brotli is more commonly used on blogs and wiki, online shopping, and Internet services sites.
Business
Blogs/Wiki
Online Shopping
Internet Services
Education/Reference
Marketing/Merchandising
Entertainment
Travel
Health
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#110
View more ➝

Compare alternatives

Technologies with similar characteristics.

See also

🗃️ About This Data