⚡ Compression in Thailand

HTTP compression allows web servers to reduce the size of transmitted data using algorithms like Gzip and Brotli, decreasing bandwidth usage and improving page load speed by compressing text-based resources such as HTML, CSS, and JavaScript before sending them to the client.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our research, compression technologies are used on 73.8% of websites from Thailand.

Statistics based on 23K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top compression technologies in Thailand in 2026, based on market share.

The most popular is Brotli, which dominates the market with a substantial 72.2% share.
It is followed by Gzip with 27.9% and 🛠️ Deflate with 0.006%.

Brotli 72.2%
Gzip 27.9%
🛠️ Deflate 0.006%

🚀 Highlights

Here is a list of the top technologies that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Brotli ^(-1)

✨ Best Compression Technologies

Below is a more detailed list of 3 compression technologies used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Brotli Mountain View, California, United States A lossless compression algorithm developed by Google that uses LZ77, Huffman coding, and context modeling to achieve higher data density than Gzip for web content.	72.2%
2	Gzip Boston, Massachusetts, United States A file compression technology based on the Deflate algorithm that adds headers and a checksum for data integrity while reducing the size of HTTP responses sent from servers to browsers.	27.9%
3	🛠️ Deflate Fremont, California, United States A lossless data compression algorithm that combines the LZ77 sliding window technique with Huffman coding to reduce data size efficiently.	0.006%

👉 See Also

🌎 Compression in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 23,167 websites from Thailand.
We currently track the presence of 3 compression technologies across the web.
Of these, 3 were detected on websites from Thailand.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.