Material Design

Google, Mountain View, California, United States

Material Design is a design system developed by Google that defines a unified visual and interaction language used across Android, web, and other platforms.

It uses grid-based layouts, consistent color palettes and typography, interactive "elevation" shadows and lighting to convey depth, motion and animation for user feedback and transitions, and a comprehensive set of ready-to-use UI components.

According to our data, Material Design is the most popular design system on the web.
It has 82.7% of the design system market share and is detected on 0.6% of all websites.

It appears on 1.2% of all websites in India, 1% in Brazil, and 0.9% in France.

Statistics based on 4M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 Material Design Awards

⚡ Sites Using Material Design

We have data on 24,953 websites that use Material Design technology. Here is a list of some of the top ranked ones.

The highest rated site using Material Design is lg.com.

#WebsiteRankCountryLanguage
1 lg.com #382 Korea English
2 speedtest.net #403 English
3 costco.com #410 United States American English
4 orcid.org #442 United States English
5 lolipop.jp #831 Japan Japanese
6 freshworks.com #989 United States American English
7 autodesk.com #1,006 American English
8 shutterstock.com #1,020 United States English
9 udiseplus.gov.in #1,190 India English
10 jharkhand.gov.in #1,202 India English
11 roku.com #1,293 United States English
12 sbs.com.au #1,425 Australia English
13 arkansas.gov #1,552 United States American English
14 code.org #1,578 United States American English
15 ladepeche.fr #1,711 France French
16 wunderground.com #1,767 English
17 allocine.fr #1,808 France French
18 battle.net #1,896 United States American English
19 surabaya.go.id #1,900 Indonesia English
20 unisa.ac.za #2,037 South Africa English

📈 Usage Statistics

Most of the sites that use Material Design:

Most of the sites using Material Design are from the United States, Germany, and France.

  • United States 17.8%
  • Germany 6.3%
  • France 5.9%
  • India 4.6%
  • United Kingdom 4.4%
  • Brazil 3.8%
  • Spain 3.1%
  • Italy 2.9%
  • Russia 2.7%
  • Other 48.5%

Most Material Design users speak English, Spanish, or German.

  • English 53.3%
  • Spanish 6.4%
  • German 5.5%
  • French 5%
  • Portuguese 3.6%
  • Russian 2.7%
  • Persian 2.7%
  • Italian 2.1%
  • Japanese 1.8%
  • Other 16.9%

Material Design technology is especially popular on .com top-level domains.

  • .com 41.9%
  • .org 4.8%
  • .de 3.6%
  • .fr 2.8%
  • .net 2.6%
  • .ru 1.8%
  • .it 1.6%
  • .co.uk 1.5%
  • .nl 1.3%
  • Other 38.1%

The primary market segments for websites utilizing Material Design include business, marketing and merchandising, and online shopping.

  • Business 18.1%
  • Marketing/Merchandising 10.5%
  • Online Shopping 9%
  • Education/Reference 6%
  • Internet Services 5.2%
  • Travel 4.5%
  • Entertainment 4.4%
  • Blogs/Wiki 3.4%
  • Health 3.4%
  • Other 35.5%

🕵️ Similar Technologies

These are some of the best Material Design alternatives.

RankName
3
Italia Design System
Rome, Italy

A national design system that defines principles, guidelines, and reusable resources for designing websites and digital services for the Italian public administration.

FreeOpen source
4
USWDS
Washington, D.C., United States

An open-source design system developed by the United States government to help federal agencies build fast, accessible, and mobile-friendly websites.

FreeOpen source
5
Codex
San Francisco, California, United States

The official design system for Wikimedia that provides a unified toolkit and guidelines for user interface design.
6
Fluent
Redmond, Washington, United States

Fluent Design System is Microsoft's cross-platform design language that defines how user interfaces should look and behave across Windows, web, and mobile applications.
7
GOV.UK Design System
London, United Kingdom

An open-source design system that provides styles, components, and patterns to help UK government teams build consistent, user-centered digital services.

FreeOpen source

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Material Design?

Material Design is owned by Google LLC, headquartered in Mountain View, California, United States.

Which country uses Material Design the most?

The majority of Material Design users are from the United States.

Who uses Material Design?

According to our data, Material Design is used on thousands of sites, including such established ones as lg.com, speedtest.net, and costco.com.

Is Material Design used on government websites?

Yes, for example, it is used by udiseplus.gov.in, jharkhand.gov.in, and arkansas.gov. Overall, we found Material Design on 21 government sites in the United States.

Do academic institutions use Material Design?

Yes. The most notable of these is unisa.ac.za. In total, we know of 41 academic websites in the United States that use Material Design.

How does Material Design stack up against the competition?

Material Design is the most popular design system on the market, outranking all others.

What are the alternatives to Material Design?

Alternatives and possible competitors to Material Design may include Italia Design System, USWDS, and Codex.

👉 See Also

🗃️ About This Data