Fluent

Microsoft, Redmond, Washington, United States

Fluent Design System is Microsoft's cross-platform design language that defines how user interfaces should look and behave across Windows, web, and mobile applications.

It uses a unified set of design tokens for colors, spacing, icons, and typography, and supports adaptive layouts for different screen sizes.

According to our data, Fluent is the 6th most popular design system on the web.
It has 1.7% of the design system market share and is detected on 0.01% of all websites.

Statistics based on 3.3M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 Fluent Awards

⚡ Sites Using Fluent

We have data on 380 websites that use the Fluent design system. Here is a list of some of the top ranked ones.

The highest rated site using Fluent is clipchamp.com.

#WebsiteRankCountryLanguage
1 clipchamp.com #6,057 United States English
2 whop.com #7,681 United States English
3 edfenergy.com #18,633 United Kingdom English
4 longbeach.gov #19,970 United States English
5 payspace.com #27,775 South Africa English
6 intratuin.nl #30,304 Netherlands Dutch
7 viss.gov.lv #32,489 Latvia Latvian
8 audi-mediacenter.com #49,895 Germany English
9 gwinnettcounty.com #50,165 United States American English
10 aptem.co.uk #51,675 United Kingdom British English
11 cumbria.ac.uk #53,233 United Kingdom British English
12 philharmoniedeparis.fr #53,313 France French
13 myodfw.com #53,795 English
14 speedx.io #55,003 American English
15 grmu.com.ua #56,136 Ukraine Ukrainian
16 iconplc.com #56,695 United States English
17 yomiuriland.com #57,875 Japan Japanese
18 itu.int #65,923 Switzerland American English
19 stavanger.kommune.no #73,393 Norway Norwegian Bokmål
20 rockefeller.edu #74,547 United States English

📈 Usage Statistics

Most of the sites that use Fluent:

Most of the sites using Fluent are from the United States, Germany, and the United Kingdom.

  • United States 21.9%
  • Germany 11.4%
  • United Kingdom 10.8%
  • Canada 6.7%
  • Australia 5.6%
  • France 4.1%
  • Netherlands 2.9%
  • Austria 2.6%
  • Spain 2.6%
  • Other 31.4%

Most Fluent users speak English, German, or French.

  • English 60.8%
  • German 12.6%
  • French 5.5%
  • Spanish 3.4%
  • Dutch 2.1%
  • Polish 2.1%
  • Swedish 1.6%
  • Japanese 1.3%
  • Portuguese 1.3%
  • Other 9.3%

The Fluent design system is especially popular on .com, .de, and .org top-level domains.

  • .com 37.1%
  • .de 7.9%
  • .org 7.6%
  • .ca 3.9%
  • .com.au 3.4%
  • .co.uk 3.2%
  • .fr 2.1%
  • .nl 1.8%
  • .no 1.8%
  • Other 31.2%

The primary market segments for websites utilizing Fluent include business, marketing and merchandising, and education and reference.

  • Business 22.1%
  • Marketing/Merchandising 8.1%
  • Education/Reference 8.1%
  • Non-Profit/Advocacy/NGO 8.1%
  • Finance/Banking 5.9%
  • Health 5.1%
  • Real Estate 5.1%
  • Travel 5.1%
  • Fashion/Beauty 4.4%
  • Other 28%

🕵️ Similar Technologies

These are some of the best Fluent alternatives.

RankName
1
Material Design
Mountain View, California, United States

A design system developed by Google that defines a unified visual and interaction language used across Android, web, and other platforms.
3
Italia Design System
Rome, Italy

A national design system that defines principles, guidelines, and reusable resources for designing websites and digital services for the Italian public administration.

FreeOpen source
4
USWDS
Washington, D.C., United States

An open-source design system developed by the United States government to help federal agencies build fast, accessible, and mobile-friendly websites.

FreeOpen source
5
Codex
San Francisco, California, United States

The official design system for Wikimedia that provides a unified toolkit and guidelines for user interface design.
7
GOV.UK Design System
London, United Kingdom

An open-source design system that provides styles, components, and patterns to help UK government teams build consistent, user-centered digital services.

FreeOpen source

🆚 Compare Alternatives

Compare Fluent to…

💬 Frequently Asked Questions

What is the company behind Fluent?

Fluent is owned by Microsoft Corporation, headquartered in Redmond, Washington, United States.

Which country uses Fluent the most?

The majority of Fluent users are from the United States.

Who uses Fluent?

According to our data, Fluent is used on hundreds of sites, including such established ones as clipchamp.com, whop.com, and edfenergy.com.

Is Fluent used on government websites?

Yes, for example, it is used by longbeach.gov and viss.gov.lv.

Do academic institutions use Fluent?

Yes. The most prominent of these are cumbria.ac.uk and rockefeller.edu. Overall, we know of 4 academic websites in the United States that use Fluent.

How does Fluent stack up against its competitors?

Fluent is a moderately popular design system, ranking ahead of 8 other design systems we track.

What are the alternatives to Fluent?

Alternatives and possible competitors to Fluent may include Material Design, Italia Design System, and USWDS.

👉 See Also

🗃️ About This Data