Google Tag Manager
Google, Mountain View, California, United StatesGoogle Tag Manager is a tag management system that lets website owners deploy and manage tracking and marketing scripts without editing site code.
It supports built-in and custom tag templates for Google and third-party services, reusable variables and event triggers, version control with preview and rollback, and server-side tagging to move tag execution off the client.
According to our data, Google Tag Manager is the most popular tag manager on the web.
It has 99.4% of the tag manager market share and is detected on 41% of all websites.
- 🏠 Website
- 🔗 Links
- 👨👩👦👦 Community
Documentation💸 Pricing
Google Tag Manager is available in both free and paid versions.
📊 Rankings and Market Share
- Tag Managers
- Rank: 1
- Market share: 99.4%
🏆 Google Tag Manager Awards
- 🥇 Most popular in the United States in the Tag Managers category.
- 🥇 Most popular in Japan in the Tag Managers category.
- 🥇 Most popular in the United Kingdom in the Tag Managers category.
- 🥇 Most popular in Germany in the Tag Managers category.
- 🥇 Most popular in France in the Tag Managers category.
- 🥇 Most popular in the Netherlands in the Tag Managers category.
- 🥇 Most popular in Spain in the Tag Managers category.
- 🥇 Most popular in Italy in the Tag Managers category.
- 🥇 Most popular in Australia in the Tag Managers category.
- 🥇 Most popular in Brazil in the Tag Managers category.
⚡ Sites Using Google Tag Manager
We have data on 1,446,948 websites that use Google Tag Manager technology. Here is a list of some of the top ranked ones.
The highest rated site using Google Tag Manager is 
linkedin.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | linkedin.com |
#9 | United States | English |
| 2 |  pinterest.com |
#15 | English | |
| 3 |  bitly.com |
#17 | American English | |
| 4 |  tiktok.com |
#18 | Cayman Islands | English |
| 5 |  cloudflare.com |
#20 | United States | American English |
| 6 | #24 | English | ||
| 7 | #26 | United States | English | |
| 8 |  yahoo.co.jp |
#31 | Japan | Japanese |
| 9 |  flickr.com |
#32 | English | |
| 10 | blogger.com | #33 | United States | English |
| 11 | #34 | English | ||
| 12 |  vk.com |
#39 | Russia | English |
| 13 | #44 | Australia | English | |
| 14 |  paypal.com |
#45 | United States | American English |
| 15 |  discord.com |
#46 | United States | English |
| 16 | #49 | English | ||
| 17 |  shopify.com |
#51 | Canada | English |
| 18 | #52 | United States | English | |
| 19 | #54 | American English | ||
| 20 | #63 | United States | English |
📈 Usage Statistics
Most of the sites that use Google Tag Manager:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Google Tag Manager are from the United States, Japan, and the United Kingdom.
- United States 21.1%
- Japan 7.6%
- United Kingdom 6.3%
- Germany 4.4%
- France 3.8%
- Netherlands 3.5%
- Spain 3.5%
- Italy 3.3%
- Australia 3.2%
- Other 43.3%
Most Google Tag Manager users speak English, Japanese, or Spanish.
- English 53.7%
- Japanese 6.5%
- Spanish 5.4%
- German 4%
- French 3.7%
- Portuguese 3%
- Dutch 2.6%
- Italian 2.5%
- Russian 2.1%
- Other 16.5%
Google Tag Manager technology is especially popular on .com and .org top-level domains.
- .com 44.7%
- .org 5.8%
- .net 2.5%
- .de 2.3%
- .co.uk 2.3%
- .jp 2%
- .nl 2%
- .com.au 1.9%
- .com.br 1.9%
- Other 34.6%
The primary market segments for websites utilizing Google Tag Manager include business, marketing and merchandising, and online shopping.
- Business 18.3%
- Marketing/Merchandising 10.7%
- Online Shopping 9.6%
- Education/Reference 6.3%
- Blogs/Wiki 5.2%
- Internet Services 5%
- Travel 4.4%
- Entertainment 3.6%
- Health 3.6%
- Other 33.3%
🕵️ Similar Technologies
These are some of the best Google Tag Manager alternatives.
CHEQ Manage🆚 Compare Alternatives
Compare Google Tag Manager to…
💬 Frequently Asked Questions
What is the company behind Google Tag Manager?
Google Tag Manager is owned by Google LLC, headquartered in Mountain View, California, United States.
Does Google Tag Manager offer a free plan?
Yes, there is a free version with limited functionality.
Which country uses Google Tag Manager the most?
The majority of Google Tag Manager users are from the United States.
Who uses Google Tag Manager?
According to our data, Google Tag Manager is used on millions of sites, including such established ones as linkedin.com, pinterest.com, and bitly.com.
Is Google Tag Manager used on government websites?
Overall, we found Google Tag Manager on 2,247 government sites in the United States.
Do academic institutions use Google Tag Manager?
Yes, quite a few! In total, we know of 4,045 academic websites in the United States that use Google Tag Manager.
How does Google Tag Manager compare to the competition?
Google Tag Manager is the most popular tag manager on the market, outranking all others.
What are the alternatives to Google Tag Manager?
Alternatives and possible competitors to Google Tag Manager may include 
Adobe Launch, 
Tealium, and Cloudflare Zaraz.
👉 See Also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,009 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.