⚡ Tag Managers

Tag Manager is software that allows to embed and manage tags (analytics, conversion tracking and marketing codes) from a single interface.

According to our data, tag managers are used on 40.6% of all websites.
98.5% of these sites use only one tag manager, 1.5% use two.

Statistics based on 3.3M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading tag managers in 2026, based on market share.

The most popular is Google Tag Manager, which dominates the market with an overwhelming 99.3% share.
It is followed by Adobe Launch with 1.3% and Tealium with 0.4%.

Google Tag Manager 99.3%
Adobe Launch 1.3%
Tealium 0.4%
Cloudflare Zaraz 0.2%
Yahoo Tag Manager 0.1%
Ensighten 0.07%
Commanders Act 0.05%
Jentis 0.02%

You can also drill down by country:

🚀 Country Highlights

Here is a list of tag managers that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Yahoo Tag Manager is #2 in Japan ^(-3)
Cloudflare Zaraz is #3 in the United Kingdom ^(-1)
Commanders Act is #3 in France ^(-4)
Ensighten is #4 in the United States ^(-2)

✨ Best Tag Managers

Below is a more detailed list of 8 tag managers we detect, ranked by their market share.

Rank	Name	Market share
1	Google Tag Manager Mountain View, California, United States A tag management system that lets website owners deploy and manage tracking and marketing scripts without editing site code. Free$$$	99.3%
2	Adobe Launch San Jose, California, United States A tag manager that helps you manage the marketing and analytics tags in your website or app. $$$	1.3%
3	Tealium San Diego, California, United States An enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline. $150,000+/year	0.4%
4	Cloudflare Zaraz San Francisco, California, United States A third-party tool manager that loads applications in the cloud instead of the browser, improving speed, security, and privacy. Free$$$	0.2%
5	Yahoo Tag Manager Tokyo, Japan A tag manager for the Japanese market.	0.1%
6	Ensighten Tel Aviv, Israel An enterprise tag management system focused on advanced security and compliance. $$$	0.07%
7	Commanders Act Paris, France A cookieless customer data and enterprise tag management platform that collects, normalizes, enriches, validates, and activates first-party customer data in real time. $$$	0.05%
8	Jentis Vienna, Austria A server-side tracking platform that integrates with a variety of popular advertising, analytics, and marketing tools. €490+/month	0.02%

👉 See Also

Tag management system

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,373,559 websites.
We currently track the presence of 8 tag managers across the web.
Statistics were last calculated on May 2, 2026.
For more details, see our methodology and disclaimer.